Section 5
Emotional Appeals
Book
Version 5
By Boundless
By Boundless
Boundless Communications
Communications
by Boundless
3 concepts
Defining Emotional Appeal
An emotional appeal is used to sway the emotions of an audience to make them support the speaker's argument.
Producing an Emotional Appeal
Finding words to match the speech context and audience's disposition is essential to producing an effective emotional appeal.
Ethical Usage
When you make emotional appeals avoid unethical tactics, such as exploitative manipulation.