Examples of Brand Name in the following topics:
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- A brand name is the part of the brand that can be vocalized.
- A brand name can also be a name under which a business or company operates.
- A brand name reflects the overall product image, positioning and, ideally, its benefits.
- Another example of a brand name is Starbucks, the coffee company which is globally recognized and chooses to name its coffee sizes in Italian .
- Discuss the purpose of a brand name, and the process of researching and selecting a brand name
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- Brand line is a marketing term used to describe all the products sold under a single brand name.
- Brand line is a marketing term used to describe all the products sold under a single brand name.
- It increases awareness of the brand name and increases profitability from offerings in more than one product category.
- Brand line extensions are crucial because they reduce financial risk associated with new product development by leveraging the parent brand name to enhance consumers' perception as a result of its core brand equity.
- If the new line extension fails to satisfy, consumers' attitudes toward other products carrying the same brand name may be damaged.
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- In this case a strong brand name (or company name) is made the vehicle for a range of products (for example, Mercedez Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk or Cadbury Fingers in the United States).
- Each brand has a separate name, putting it into a de facto competition against other brands from the same company (for example, Kool-Aid and Tang are both owned by Kraft Foods).
- "No brand" branding may be construed as a type of branding as the product is made conspicuous through the absence of a brand name.
- The existing strong brand name can be used as a vehicle for new or modified products.
- Frequently, the product is no different than what is already on the market, except it has a brand name marking.
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- Brand awareness refers to the customer's ability to recall and recognize the brand under different conditions, using memory associations to link to the brand name, logo, jingles, and so forth.
- It helps the customers understand to which product or service category the particular brand belongs and what products and services are sold under the brand name.
- Top-of-Mind Awareness occurs when your brand is what pops into a consumer's mind when asked to name brands in a product category.
- For example, when someone is asked to name a type of facial tissue, the common answer is Kleenex, which is a top-of-mind brand.
- Brand awareness refers to thecustomer's ability to recall and recognize the brand under different conditions,using memory associations to link to the brand name, logo, jingles, and so forth.
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- "Branding is a way to create an emotional connection with a specific audience. " - Troika, a network branding company.
- What is the Purpose of Branding and Why Is It So Important?
- Branding involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks.
- Branding is crucial to the success of any tangible product.
- Branding can also help in the development of a new product by facilitating the extension of a product line or mix, through building on the consumer's perceptions of the values and character represented by the brand name.
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- Examples of extrinsic attributes are features like the price of the Gillette razors, their packaging, the Gillette brand name, and mechanisms that enable consumers to form associations that give meaning to the brand.
- Brands have different elements, namely brand personality (functional abilities), brand skill (its fundamental traits—e.g.
- Chanel No 5 is seen as sexy) and brand relationships (with buyers) or brand magic.
- The consumer perception of brands is brand knowledge: brand awareness, recognition and recall, and brand image denote how consumers perceive a brand based on quality and attitudes towards it and what stays in their memory.
- This suggests that brand associations are anything linked in memory to a brand.
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- A brand is a name, term, design, symbol, or any other feature that identifies a seller's good or service.
- A brand is a name, term, design, symbol, or any other feature that identifies a seller's good or service.
- A commodity brand is a brand associated with a commodity.
- A brand which is widely known in the marketplace acquires brand recognition.
- Brand recognition is most successful when people can recognize a brand through visual signifiers like logos, slogans and colors.The outward expression of a brand, including its name, trademark and visual appearance, is brand identity.
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- Brand Ownership means building a brand that reflects your values and persuades consumers to believe in and purchase your product.
- Brand ownership is about building, developing and sustaining a brand that reflects your principles and values and which effectively persuades consumers to believe in and purchase your product/service.
- In order to really own your brand, you must have a clear understanding of where your brand stands in the marketplace today, and a concrete strategy that outlines how you wish to manage and grow your brand moving forward.
- Equally important is understanding what makes your brand different.
- A brand owner may seek to protect proprietary rights in relation to a brand by registering the trademark such that it becomes a "Registered Trademark. " Also, a firm or licensor can also grant the right to use their brand name, patents or sales knowledge in exchange for some form of payment.
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- Two components comprise brand awareness: brand recall and the consumer recognition of the brand.
- Similarly, brand recognition is the potential of consumers to retrieve past knowledge of the brand when asked or shown an image of the brand logo.
- Brand awareness is an essential part of brand development, helping brands stand out from competitors.
- An organization that is highly successful in creating strong brand awareness within the consumer market is often referred to as a "household name. "
- Effective marketing campaigns that increase brand awareness also eliminate confusion between similar brands, as well as inconsistencies that may arise in brand extensions under single brands.
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- A brand is the personality that identifies a product, service or company (name, term, sign, symbol, design, or combination thereof); it also represents a relationship to key constituencies: customers, staff, partners, investors etc.
- Proper branding can yield higher product sales, and higher sales of products associated with the brand (or brand association).
- Brand experience is a brand's action perceived by a person.
- The art of creating and maintaining a brand is called brand management.
- Brand recognition is most successful when a brand is recognized independent of the company's name, but rather through visual signifiers like logos, slogans, and colors.