demographics

Examples of demographics in the following topics:

• Demographics of New Markets

  • Marketers typically combine several variables to define a demographic profile.
  • A demographic profile (often shortened to a "demographic") is a term used in marketing and broadcasting to describe a demographic grouping or a market segment.
  • The five types of demographics for marketing are age, gender, income level, race, and ethnicity.
  • Most demographic information is also culturally based.
  • Demographics can be measured in a variety of ways.

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education level.
  • Irish Spring would focus on a male demographic.
  • For example, the televisions station G4 is aimed at men but also gamers in the age 16-34 demographic.

• The Demographic Transition

  • The demographic transition is a model and theory describing the transition from high birth rates and death rates to low birth and death rates that occurs as part of the economic development of a country.
  • The transition from high rates to low rates is referred to as the demographic transition.
  • This understanding of societal changes is based on the work of Thompson, Blacker, and Notestein, who derived the model based on changes in demographics over the preceding two hundred years or so.
  • The beginning of the demographic transition in a society is indicated when death rates drop without a corresponding fall in birth rates (usually the result of improved sanitation and advances in healthcare).
  • Countries in the second stage of the demographic transition (see diagram) experience a large increase in population.

• Demographics

  • Marketers must understand the different demographic groupings that exist and the demographic changes that are constantly occurring.
  • Demographics describe the observable characteristics of individuals living in the culture.
  • It is important that marketers understand the demographic segment that they are focusing on.
  • One differentiation is by generation--two of the biggest demographic groups are the baby boomers and generation X.
  • Identify common demographic traits used by marketers and demographic changes in the current marketplace

• History

  • Censuses, another demographic tool, were institued for primarily political purposes:
  • The development of demographic calculations started in the 18th century.

• Introduction

  • Demographic analysis can relate to whole societies or to smaller groups defined by criteria such as education, religion, or ethnicity.

• Why study demography?

  • ., World Systems Theory), especially at the macro and/or societal levels, sociologists should first turn to demographic indicators for possible explanations.
  • Demographic analysis is a powerful tool that can explain a number of sociological phenomena.
  • In this fashion, demographic indicators are often informative in explaining world events and should be turned to first as explanations.

• Population Trends

  • Most European nations are examples of countries at the end of the demographic transition: both birth and death rates are low, so populations are static or shrinking.
  • The demographic transition helps explain the differences between countries.
  • The demographic transition refers to the shift from high birth rates and death rates to low birth and death rates; this occurs as part of the economic development of a country.
  • Others argue that economic development is the best way to reduce population growth because economic development can spur demographic transitions that lead to reduced fertility rates.
  • This model illustrates the demographic transition, as birth and death rates rise and fall but eventually reach equilibrium.

• Determining Segmentation Variable(s)

  • Markets can be segmented primarily according to geographic, demographic, usage, and psychological segments--or a combination of the above.
  • As noted, religion is an interesting basis for demographic segmentation.
  • Demographics can be used to help companies develop products that meet current and future consumer needs.
  • Segmentation should recognize psychological as well as demographic influences.
  • Measurements of demographic, personality, and attitudinal variables are convenient measurements of less conspicuous motivational factors.

• Demographic Transition Theory

  • Demographic transition theory outlines five stages of change in birth and death rates to predict the growth of populations.
  • Demographic transition theory (Caldwell and Caldwell 2006) suggests that future population growth will develop along a predictable four- or five-stage model.
  • Many countries such as China, Brazil and Thailand have passed through the Demographic Transition Model (DTM) very quickly due to fast social and economic change.
  • Break down the demographic transition model/theory into five recognizable stages based on how countries reach industrialization