ethnography

Examples of ethnography in the following topics:

• Fieldwork and Observation

  • Ethnography is a research process that uses fieldwork and observation to learn about a particular community or culture.
  • Ethnography is a qualitative research strategy, involving a combination of fieldwork and observation, which seeks to understand cultural phenomena that reflect the knowledge and system of meanings guiding the life of a cultural group.
  • The advantage of ethnography as a technique is that it maximizes the researcher's understanding of the social and cultural context in which human behavior occurs.

• Sociological Perspectives on Urban Life

  • Urban sociology is the study of social life and interactions in urban areas, using methods ranging from statistical analysis to ethnography.
  • Like most areas of sociology, urban sociologists use statistical analysis, observation or ethnography, social theory, interviews, and other methods to study a range of topics, including migration, economic and demographic trends, as well as things like poverty, race relations, crime, sexuality, and many other phenomena that surface in dynamic cities.
  • This group of sociologists studied the built urban environment in Chicago through the early twentieth century and they have left a lasting impact on the field, as subsequent researchers adopted qualitative methods such as ethnography and land-use mapping to theorize urban phenomena.

• Introduction

  • To do this, sociologists employ demographic techniques, survey analysis, ethnography, and various other methodological approaches.

• Researching Using Digital Media

• Digital Surveys

• Quantitative vs. Qualitative Research

• Collecting Data

  • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.

• Ethnomethodology

  • Ethnography and participant-observation are research methods that are examples of ethnomethodology.

• Kinship Patterns

  • Kinship systems as defined in anthropological texts and ethnographies were seen as constituted by patterns of behavior and attitudes in relation to the differences in terminology for referring to relationships as well as for addressing others.

• Freud

  • Freud hoped to prove that his model was universally valid and thus turned to ancient mythology and contemporary ethnography for comparative material.