Executive Summary

Examples of Executive Summary in the following topics:

• The Business Plan

  • Elements of a Business Plan: Cover sheet, Executive summary (statement of the business purpose), Table of contents, Body of the document, Business Description of business, Marketing Competition, Operating procedures, Personnel Business insurance, Financial data, Loan applications, Capital equipment and supply list, Balance sheet Break-even analysis, Profit and loss statements, Three-year summary, Detail by month -- first year, Detail by quarters -- second and third year, Assumptions upon which projections were based, Pro-forma cash flow, Supporting documents, Tax returns of principals (partners in the business) for last three years, Personal financial statements (all banks have these forms), Copy of franchise contract and all supporting documents provided by the franchisor (for franchise businesses), Copy of proposed lease or purchase agreement for building space, Copy of licenses and other legal documents, Copy of resumes of all principals, Copies of letters of intent from suppliers, etc.
  • Business Plan Executive Summary: The executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals.

• Marketing Plan Elements

  • The Executive Summary gives an overview of the key elements of the marketing plan, with a specific focus on product, pricing, promotion, and placement.
  • Many readers use the executive summary to determine whether the entire plan is worth reading.
  • Companies must be able to provide a summary of opportunities and problems that may be encountered within the environment to gauge an understanding of their own capabilities within the market.

• Operations: the logistical rim on the wheel

  • Executive Summary which goes at the beginning of your business plan but is often written last should contain a brief summary of each of the above mentioned business plan sections.
  • Executive summaries should be limited to two or less pages.
  • The Executive Summary is often the most read portion of your business plan so it's important to write and re-write this section until it's absolutely perfect.
  • Some entrepreneurs recommend that you draft the executive summary first and use this document as a planning document to cross check what you need in order to complete the business plan.

• Developing Insights and an Action Plan

• Managing Strategy

  • Taken together, the company's implementation choices across the 4 Ps are often described as the marketing mix, meaning the mix of elements the business will employ to "go to market" and execute the marketing strategy.
  • In many cases, marketing management will develop a marketing plan to specify how the company will execute the chosen strategy and achieve the business's objectives.
  • Effective execution may require management of both internal resources and a variety of external vendors and service providers, such as the firm's advertising agency.
  • It is the responsibility of marketing managers – in the marketing department or elsewhere – to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner.

• Robespierre and the Committee of Public Safety

  • The death toll ranged in the tens of thousands, with 16,594 executed by guillotine and another 25,000 in summary executions across France.
  • In October 1793, a new law made all suspected priests and all persons who harbored them liable to summary execution.
  • Robespierre tried to commit suicide before his execution by shooting himself, although the bullet only shattered his jaw.
  • New members were appointed the day after Robespierre's execution and term limits were imposed.
  • The execution of the Girondins, moderate republicans, enemies of the more radical Jacobins.

• Summary of Formulas

• Galant Schemata: Summary

• Summary of the Types of Intervals

  • Here is a quick summary of the above information, for reference.

• Delegated Powers

  • Presidential executive orders implement the law, but Congress can overrule such orders by changing the law.
  • In summary, Congress may exercise the powers that the Constitution grants it, subject to explicit restrictions in the Bill of Rights and other protections in the Constitution.
  • The list of enumerated powers includes the following: "The Congress shall have Power To lay and collect Taxes, Duties, Imposts and Excises, to pay the Debts and provide for the common Defence and general Welfare of the United States; but all Duties, Imposts and Excises shall be uniform throughout the United States;" "To borrow Money on the credit of the United States;" "to declare War, grant Letters of Marque and Reprisal, and make Rules concerning Captures on Land and Water;" and "to make all Laws which shall be necessary and proper for carrying into Execution the foregoing Powers, and all other Powers vested by this Constitution in the Government of the United States, or in any Department or Officer thereof."