macro environment

Examples of macro environment in the following topics:

• Scanning and Analysis

  • Environmental scanning is one technique used by organizations to monitor the environment.
  • All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment.
  • One technique used by organizations to monitor the environment is known as environmental scanning.
  • There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined.
  • The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis.

• The Dynamic Environment

  • It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them.
  • Two key levels of the marketing environment are the micro-environment and the macro-environment.
  • The company aspect of micro-environment refers to the internal environment of the company.
  • The macro-environment includes concepts such as demography, economy, natural forces, technology, politics, and culture.
  • Contrast the ever-evolving characteristics of a micro and macro marketing environments and how they apply to the proactivity, profitability and viability of a company

• Combining Internal and External Analyses

  • Organizations must carefully consider what internal assets will differentiate them from the competition, within the same competitive environment.
  • Combining these two constitutes context analysis, which is a method of analyzing the environment in which a business operates.
  • Environmental scanning focuses mainly on the macro-environment of a business.
  • Context analysis considers the entire environment of a business, both internal and external.
  • This strategic development requires companies to understand the opportunities and threats in the external environment and benchmark these against the strengths and weaknesses of their internal environment.

• PESTEL: A Framework for Considering Challenges

  • Encompassing a macro-environmental perspective, these factors can be effectively summarized with the acronym PESTEL.
  • Analyzing the entirety of the macro-environment is an extensive and complex task, but understanding the framework of basic influences allows for an organized and strategic approach to isolating each opportunity or threat.
  • The social movement of living "green" is another example of this kind of macro-environmental opportunity or potential threat.
  • Consumers and governments both penalize companies that adversely affect the environment.
  • The environment can also be a source of benefit to a company, such as running water for a hydro-power plant.

• Trends

  • The micro environment refers to the forces that are close to the company and affect its ability to serve its customers.
  • The technological environment is perhaps one of the fastest changing factors in the macro environment.
  • The corporate aspect of the micro environment refers to the internal environment of a company.
  • The suppliers of a company are also an important aspect of the micro environment.

• Conducting a Situational Analysis

  • Managers can use various methods of analysis to understand the firm's own capabilities, customers, and business environment.
  • Managers use it to analyze the internal and external environment of an organization and the firm's own capabilities, customers, and business environment.
  • A situation analysis is often referred to as a "3C analysis", but when extended to a 5C analysis it allows businesses to gain more information about the internal, macro and micro-environmental factors within the environment.
  • Some companies conduct a PEST analysis which scans the external macro-environment in which the company operates.
  • A SWOT analysis is another method under the situation analysis that examines the Strengths and Weaknesses of a company (internal environment) as well as the Opportunities and Threats within the market (external environment) .

• Competitive Intelligence

  • Competitive Intelligence (CI) in marketing research involves defining, gathering, analyzing, and distributing information about products, customers, and competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
  • CI seeks to make the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, and macro-economic data.

• Sources of Essential Nutrients

  • Nutrients are materials that are acquired from the environment and are used for growth and metabolism.
  • There are two categories of essential nutrients: macro-nutrients (which are needed in large amounts) and micro-nutrients (which are needed in trace or small amounts).
  • Macro-nutrients usually help maintain the cell structure and metabolism.

• Limitation of Microbial Growth by Nutrient Supply

  • Nutrients are necessary for microbial growth and play a vital role in culturing microorganisms outside of their natural environment.
  • Nutrients are necessary for microbial growth and play a vital role in the proper cultivation of microorganisms in the laboratory and for proper growth in their natural environments.
  • Two categories of essential nutrients are macro- and micro-nutrients.
  • In order for microogranisms to be cultured in the laboratory or undergo successful growth in their natural environment, the proper nutrients are absolutely necessary.

• A Brief Definition of Business Ethics

  • Business ethics, also called corporate ethics, is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment.
  • There are three parts to the discipline of business ethics: personal (on a micro scale), professional (on an intermediate scale), and corporate (on a macro scale).