mail-in rebate

(noun)

A MIR entitles the buyer to mail in a coupon, a receipt and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often, place of purchase.

Examples of mail-in rebate in the following topics:

  • Rebates

    • In some cases, the rebate is available immediately, in which case it is referred to as an instant rebate.
    • Rebates are heavily used for advertised sales in retail stores in the United States.
    • In the UK, rebates are less common, with manufacturers and retailers preferring to give discounts at the point-of-sale rather than requiring mail-in or coupons.
    • Chances of rebate mailing being lost or failing some criteria may further reduce the expected return on this effort.
    • Unlike coupons, customers must mail the rebate to the manufacturer to get their money back.

  • Loyalty Marketing

    • As such, CLOs eliminate point-of-sale integration, mail-in rebates and paper coupons.
    • One prominent example is the US-based Punchd, which became part of Google in 2011.
    • Others, like MazeCard, have offered consolidated loyalty marketing schemes in other continents.
    • In addition, research from Chris X.
    • In his book, Loyalty Rules!

  • Sales Promotion

    • Contests, coupons, giveaways, loss leaders, point of purchase displays, premiums, prizes, product samples and rebates are sales promotion devices.
    • The purchase of a product can also enter a buyer in a contests, sweepstakes, or online games.
    • Even "cashback" or rebate offers can be redeemed on line instead of through the mail.
    • Point-of-sale displays are in-store sales promotion techniques.
    • Rebates -mail in or online redemption offers customers money back on products or services

  • The Promotion Mix

    • Examples of advertising include: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
    • (Always in Paid Form non personal)
    • Examples of sales promotion include: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
    • Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
    • Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

  • Coupons

    • A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
    • A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
    • In 1887, the Coca-Cola Company was incorporated in Atlanta with Asa Candler as one of the partners.
    • Coupons were mailed to potential customers and placed in magazines.
    • Open your mailbox and you'll see direct mail containing coupons.

  • Trade vs. Consumer Promotions

    • Dealer loaders are incentives given to a dealer to display a product, such as in-store displays, premiums, or rebates.
    • Price deals are temporary reductions in price, such as 50% off an item.
    • With rebates, consumers are offered money back if the receipt and barcode are mailed to the producer.
    • Discounts are sometimes given to customers who buy in large quantities.

  • The Promotion Mix

    • Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
    • (Always in Paid Form non personal)
    • Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
    • Public relations: Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
    • The Image of an organization is a crucial point in marketing.

  • E-mail Sins and Salvation

    • Half or more of incoming e-mail for a substantial proportion of the private sector comes in the form of spam.
    • The daily avalanche of e-mail in the US comprises around 20 billion messages.
    • A further sign of the centrality of e-mail in the business world is that many people say doing without e-mail for more than a week would cause them more trauma than a divorce.
    • Here are some tips for using e-mail as efficiently, productively, and safely as possible in business:
    • I send these folks a mass e-mail message at least weekly to reinforce concepts we've covered in the course.

  • Choosing the Right Forum Management Software

    • It's worth investing some time in choosing the right mailing list management system for your project.
    • You will have to consult your mailing list software's documentation for that (see the section called "Mailing List / Message Forum Software" later in this chapter).
    • Some mail reading software offers an easy-to-use interface for filing mails based on patterns in the Subject header.
    • The question of whether or not to use it is one of the hottest debates in mailing list management—admittedly, not a controversy that's likely to make the evening news in your city, but it can flare up from time to time in free software projects.
    • Someday, someone will get the bright idea to implement a reply-to-list key in a mail reader.

  • Structure and Formatting

    • This is most important in emails and other composed writings.
    • Send plain text mails only, not HTML, RichText, or other formats that might be opaque to text-only mail readers.
    • It's the most important line in your mail, because it allows each other person in the project to decide whether or not to read more.
    • Otherwise, your mail would still be grouped in to the same thread as what you're replying to, and thus fool people into thinking it's about something it's not.
    • Again, the penalty would not only be the waste of their time, but the slight dent in your credibility as someone fluent in using communications tools.