marketplace

Examples of marketplace in the following topics:

• Brand Ownership

  • In order to really own your brand, you must have a clear understanding of where your brand stands in the marketplace today, and a concrete strategy that outlines how you wish to manage and grow your brand moving forward.
  • When you truly own your brand, your money is spent wisely on marketing that is targeted, sharp and effective because you have a sophisticated understanding of the marketplace, your product/service, your consumer base and your strategy.
  • This will translate into disciplined and effective brand management that will enable you to remain relevant in a rapidly-changing [and oftentimes saturated] marketplace.

• Responding to the External Environment

  • Many marketplace changes occur that marketers cannot control, yet they influence what marketers do.
  • A less common response is to be proactive, or to try to change the environment before it changes the marketplace.
  • State the three basic ways in which companies respond to environmental changes in the marketplace

• The Importance of Organizational Diversity

  • Some theorize that, in a global marketplace, a company that employs a diverse workforce is better able to understand the demographics of the global consumer-marketplace it serves, and is therefore better equipped to thrive in that marketplace than a company that has a more limited range of employee demographics.
  • With the emerging markets across the globe demonstrating substantial GDP and market growth, organizations need local talent to enter the marketplace and communicate effectively.

• Introduction

• Summary and references

  • Competitive intelligence permits the firm to: (1) understand the industry's structure and its potential impact on the firm's performance, and (2) industry competitors' relative position in the marketplace.
  • Through the use of competitive intelligence the firm will improve its performance in the marketplace.

• Multiple Sources of Advantage

  • One of the main goals of marketing planning and strategy is to produce multiple sources of competitive advantage in the marketplace.
  • Thus, it is both possible and advantageous to have multiple sources of advantage to increase sales and maintain brand dominance in the marketplace .

• Changes in Placement

  • Consequently, brands competing in the global marketplace often conduct extensive research to accurately define the market, as well as the attributes that define the product's potential environment.
  • Moreover, placement decisions must also consider the product's positioning in the marketplace.

• Measuring the Market

  • New products often enter the marketplace subtly, without much fanfare or a large investment commitment until the potential marketplace, the demand can be estimated to a point where a high level of investment, time, money and other resources, is made.
  • The fact that a well-known personality was involved helped to measure the potential of the marketplace but in and of itself it was not enough.
  • In order to compete in the B2B marketplace huge quantities must be manufactured and inventoried to meet the production needs of all members of the supply chain and ultimately to supply product to retailers.

• Global finance: initial considerations

  • Entrepreneurs willing to venture into the global financial marketplace may find lower-cost financing alternatives than are available in their home country.
  • As a result, with constant economic changes, and fluctuations in the marketplace, along with trade barriers being lowered around the world, the entrepreneurs of tomorrow cannot limit their finance knowledge to just their home country, but can be open to looking at alternative sources to fund their business operations.
  • Entrepreneurs will find that understanding the functioning of the global financial marketplace is a key element of their knowledge and skill base, and a key aspect of furthering their business.
  • Shahira has begun to venture into the global financial marketplace.

• Selling to Consumers

  • This type of e-commerce is characterized by the growth of electronic marketplaces and online auctions, particularly in vertical industries where firms/businesses can bid for what they want from among multiple suppliers.
  • Classified ads at portal sites such as Craigslist (an interactive, online marketplace where buyers and sellers can negotiate and that features "Buyer Leads & Want Ads")