Monroe's Motivated Sequence

(noun)

A method of persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action.

Related Terms

Examples of Monroe's Motivated Sequence in the following topics:

  • Motivating Listeners

    • We can divide our motives into two basic types: internal, intrinsic and external or extrinsic motives.
    • Alan Monroe's motivated sequence is a method for organizing persuasive speeches.
    • The advantage of Monroe's Motivated Sequence is that it emphasizes what the audience can do.
    • Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.
    • Explain the steps that make up Alan Monroe's motivated sequence for organizing persuasive speeches, and how Maslow's Hierarchy of Needs serves as a method for motivating listeners

  • Persuasive Speeches on Questions of Policy

    • Another powerful method of structuring a persuasive message is by using a motivated sequence.
    • The premise is that action is motivated by audience needs.
    • The advantage of Monroe's motivated sequence is that it emphasizes what the audience can do.
    • Too often, the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the actions the audience can take.

  • Ordering the Main Points

    • A size sequence is a variation on spatial organization, describing different artifacts from smallest to largest (or from largest to smallest).

  • Herzberg's Two-Factor Theory

    • To motivate employees management must enrich the content of the actual work they ask them to do.
    • The subjects were asked to relate times when they felt exceptionally good or bad about their present job or any previous job, and to provide reasons, and a description of the sequence of events giving rise to that positive or negative feeling.
    • Essentially, motivation factors are needed to motivate an employee to higher performance.
    • Herzberg argues that both motivation and hygiene are equally important, but that good hygiene will only lead to average performance, preventing dissatisfaction, but not, by itself, create a positive attitude or motivation to work.
    • Maslow's hierarchy captures the varying degree of needs by which humans are motivated.

  • The international marketing plan

    • As such, the decision sequence in international marketing (see Exhibit 26) is much larger than that of domestic markets.
    • These objectives, in turn, will be determined by the many motivating factors we have discussed in the earlier sections.

  • Moving West

    • While the private profit motive dominated the movement westward, it was the Federal government that played a supporting role in securing land and maintaining law and order.
    • The federal government established a sequence of actions related to control over western lands.

  • Positive Psychology

    • The term "positive psychology" originates with Abraham Maslow's 1954 book Motivation and Personality.
    • Maslow formulated a theory that portrays personal needs or motives as a hierarchy, meaning that basic or lower-level needs must be satisfied before higher-level needs become important or motivating (1976, 1987).
    • Maslow’s hierarchy is only loosely developmental; he was more concerned with the sequence in which changes occur, regardless of a person’s age.
    • People who are motivated by self-actualization have a variety of positive qualities, and Maslow went to some lengths to identify and describe those individuals by analyzing information about them, both through written primary sources (e.g., diaries) and through personal interviews and contacts.

  • The Perceptual Process

    • The perceptual process is the sequence of psychological steps that a person uses to organize and interpret information from the outside world.
    • Motivation - People will select perceptions according to what they need in the moment.

  • The Limbic System

    • Lesions of the hypothalamus interfere with several unconscious functions (such as respiration and metabolism) and some so-called motivated behaviors like sexuality, combativeness, and hunger.
    • rule-based habit learning (e.g., initiating, stopping, monitoring, temporal sequencing, and maintaining the appropriate movement);

  • Thoughts for Group and Individual Presenters

    • It introduces the group members, establishes goodwill between speakers and the audience, motivates them to listen, and previews all the talks.
    • A transition should remind the audience of the sequence the group introduction promised.
    • He or she should summarize briefly the key points, motivate the audience to act, or reinforce the group's interpretation of the issue with a memorable closing statement.