motive
(noun)
An incentive to act; a reason for doing something; anything that prompted a choice of action.
Examples of motive in the following topics:
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The Importance of Motivation
- Generally speaking, motivation is what energizes, maintains, and controls behavior.
- There is no downside—i.e., the opportunity cost of motivating employees is essentially zero, assuming it does not require additional capital to coach managers to act as effective motivators.
- There are four sources of motivation.
- The three internal motives are needs, cognitions, and emotions.
- The fourth source consists of external motives.
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Incentive Theory of Motivation and Intrinsic vs. Extrinsic Motivation
- In general, motivators provide some sort of incentive for completing a task.
- In addition to biological motives, motivations can be either intrinsic (arising from internal factors) or extrinsic (arising from external factors).
- Incentive theory argues that people are primarily extrinsically motivated—meaning that most motivations stem from extrinsic sources.
- The extrinsic motivator is outside of, and acts on, the individual.
- For instance, some data suggest that intrinsic motivation is diminished when extrinsic motivation is given—a process known as the overjustification effect.
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Defining Motivation
- Motivation describes the wants or needs that direct behavior toward a goal.
- Motivations are commonly separated into drives and motives.
- You are intrinsically motivated to cook.
- Sometimes, intrinsic motivation can diminish when extrinsic motivation is given—a process known as the overjustification effect.
- Define motivation in terms of drives, motives, and intrinsic vs. extrinsic motivators
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Temporal Motivation Theory
- Temporal motivation theory emphasizes the impact of time and deadlines on our motivation to complete tasks.
- Temporal motivation theory (TMT) is an integrative motivational theory developed by Piers Steel and Cornelius J.
- In this equation, motivation is the desire for a particular outcome.
- However, as the study period diminishes from several weeks to several days, the motivation to study will surpass the motivation to socialize.
- Temporal motivation theory argues that motivation is heavily influenced by time.
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Motivating Listeners
- We can divide our motives into two basic types: internal, intrinsic and external or extrinsic motives.
- There is no a clear cut distinction between intrinsic and extrinsic motives.
- Some are more intrinsic than others, but basically, a motive or motivator is extrinsic if someone controls the means or directs you to satisfy the need or desire.
- Now we can apply this knowledge to motivate our listeners.
- This is a strategy for organizing a speech using motives.
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Introduction to Motivation
- There are many approaches to motivation: physiological, behavioral, cognitive, and social.
- Conceptually, motivation should not be confused with either volition or optimism.
- Motivation is related to, but distinct from, emotion.
- The Hawthorne studies found that employees are not motivated solely by money but motivation is linked to employee behavior and their attitudes.
- Motivation theories often use the metaphor of a carrot dangling from a stick to describe how people are motivated to achieve goals.
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Herzberg's Two-Factor Theory
- According to Herzberg, intrinsic motivators and extrinsic motivators have an inverse relationship.
- This is to say that intrinsic motivators tend to inspire motivation when they are present, while extrinsic motivators tend to reduce motivation when they are absent.
- Extrinsic motivators (e.g., salary, benefits) are expected and so will not increase motivation when they are in place, but they will cause dissatisfaction when they are missing.
- Intrinsic motivators (e.g., challenging work), on the other hand, can be a source of additional motivation.
- Analyze Frederick Herzberg's perspective on motivating employees through his Two-Factor Theory (also known as Motivation-Hygiene Theory)
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Motivation
- Motivation can originate from oneself (intrinsic) or from other people (extrinsic).
- Intrinsic motivation is based on taking pleasure in an activity, while common extrinsic motivations are rewards, like money.
- However, motivation is ultimately linked to emotion.
- Intrinsic motivation has been studied since the early 1970s.
- External, or extrinsic motivation comes from outside of the individual.
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Classical Theory of Motivation
- Maslow's theory is one of the most widely discussed theories of motivation .
- The American motivation psychologist Abraham H.
- According to him, people are motivated by unsatisfied needs.
- We can relate Maslow's Hierarchy of Needs theory with employee motivation.
- The factors that motivate people can change over their lifetime, but "respect for me as a person" is one of the top motivating factors at any stage of life.
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Stimulating Demand
- For brands to successfully stimulate consumer demand, they must understand consumer needs and motives.
- Motives produce goals, which can be positive or negative for the individual.
- The difficulty of defining motives and dealing with motivation in consumer research accounts for its limited application in marketing.
- For the most part, the research in motivation involves benefit segmentation and patronage motives.
- To stimulate demand, brands must first understand the needs and motives of consumers.