Examples of opt-in in the following topics:
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- Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials.
- Some of the promotional tactics companies employ to encourage consumer participation in product trials include:
- Advertising in media that target consumers are most likely to read or listen to.
- Using an opt-in database to send mail-outs or email newsletters with information on how to take advantage of the product trial and related promotions.
- Companies offer free samples to encourage consumers to participate in product trials.
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- Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
- To supply targeted and relevant product offerings, the data is further segmented using in-house or third-party databases; personalization techniques; or opt-ins from consumers themselves.
- Brands also benefit from online communities by having them on-hand to respond to questions, test hypotheses and observe trials in real-time.
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- While this has been fruitful in developed regions such as North America and Western Europe, mobile SPAM messages remain an issue in many parts or the world.
- Most mobile operators in the U.S. demand a double opt-in from the consumer and the ability for the consumer to opt-out of the service at any time by sending the word STOP via SMS.
- Due to the high price of short codes - $500 to $1000 a month - many small businesses opt to share a short code in order to reduce monthly costs.
- Also with the increase in smart phone usage, QR - or quick response - codes have become much more prevalent in marketing pieces both on and offline.
- Branding and target marketing have also evolved in the online realm.
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- To receive subsidies in the primary, candidates must qualify by privately raising $5000 each in at least 20 states.
- In 1996 Republican Steve Forbes opted out of the program.
- In 2000, Forbes and George W.
- Bush opted out.
- In 2004 Bush and Democrats John Kerry and Howard Dean chose not to take matching funds in the primary.
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- For example, in Canada, labels must be in both English and French.
- In India, there are over 200 different dialects, and a similar situation exists in China.
- Germans prefer their salad dressing in a tube, while Americans prefer it in a bottle.
- In France, wine is served with most meals, but in America, milk, tea, water, and soft drinks are popular.
- McDonald's has opted to market its product in India, largely because India's population of more than 900 million represents one sixth of the world's population.
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- In other words, at the risk of an initial outlay of cost, Reading Recovery truly implements best practices as it works with struggling young readers.
- However, when considering the alternatives of long-term remediation, retention, or placement in special education, the cost of early intervention seems insignificant.
- According to O'Conner and Simic (2002), Slavin states it best in the following parable about children who live in a community near a cliff:
- If this situation is compared with most school policies, it becomes apparent that schools have opted to provide the ambulance; in other words, only providing services to children after they have failed academically.
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- Post-purchase behavior is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase.
- Some companies now opt to engage their consumers with post-purchase communications in an effort to influence their feelings about their purchase and future purchases.
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- Unless you have water rights and can obtain additional water, opt for less reach and more frequency.
- Impressions equal the number of exposures of an ad or commercial to the people or households in your audience.
- Reach and frequency of exposure are also two of the most important statistics used in advertising management.
- Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional campaigns.
- Unless you have water rights and can obtain additional water, opt for less reach and more frequency.
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- Cooperation is the process of two or more people working or acting in concert.
- Cooperation derives from an overlap in desires and is more likely if there is a relationship between the parties.
- This means that if two people know that they are going to encounter one another in the future or if they have memories of past cooperation, they are more likely to cooperate in the present.
- An example of voluntary cooperation would be individuals opting to complete a group project for school when given the option of a group project or an individual project.
- Communication plays an essential role in cooperation.
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- In combination with market demand, the market supply curve is requisite for determining the market equilibrium price and quantity.
- Therefore, production in the market is a sliding scale dependent on price.
- As price increases, quantity increases due to low barriers to entry, and as the price falls, quantity decreases as some firms may even opt out of the market.