Packaging
(noun)
Physical appearance of a good prepared for retail sale
Examples of Packaging in the following topics:
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Packaging Considerations
- Andes mints are just one example of excessive packaging used to misrepresent the amount of product inherent in a package, making the package appear to have more product than it actually does.
- Packaging should be used only where needed.
- Packaging plays an important part in preventing loss or damage to the packaged-product (contents).
- Packages should not be littered.
- Packaging engineers continue to work toward reduced packaging.
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Introduction to minimizing packaging
- The purpose of packaging is to protect a product and keep it fresh.
- The three most common types of packaging are:
- Despite the benefits that packaging provides, many products are ridiculously over-packaged, which is annoying to those who have to pay to throw it away.
- Wal-Mart, for example, received quite a bit of favourable publicity when it unveiled a packaging ‘scorecard' to its suppliers demanding that they reduce their packaging by at least 5% (Wal-Mart discovered that up to 20% of its garbage was directly attributed to packaging waste).
- The new package is more cube-shaped, which lowers packaging expenses by 10–20 cents per container.
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The Purposes of Packaging
- Information transmission: Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.
- Some packages and labels also are used for track and trace purposes.
- Some packages contain desiccants or oxygen absorbency to help extend shelf life.
- Packages can be engineered to help reduce the risks of package pilferage.
- Describe the various uses of product packaging within a branding context
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Packaging and Labeling
- Packaging refers to the physical appearance of a product when a consumer sees it, and labels are an informative component of packaging.
- Information transmission: Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.
- Some packages and labels also are used for track and trace purposes.
- Packages can be engineered to help reduce the risks of package pilferage.
- Packaging refers to the physical appearance of a product when a consumer sees it, and labels are an informative component of packaging.
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Reducing the costs and waste of extraneous packaging
- Since packaging produces a substantial amount of waste, and waste is always a sign of wasted money, reducing packaging material is a good way for a business to decrease its expenses.
- For example, the British government's waste advisor (WRAP) states that food and drink packaging waste in UK supply streams amounts to 6.6 million tons of material and costs £5 billion annually.
- To combat this waste, food retailer giant Tesco introduced trayless bags for chickens that reduced packaging by 68% resulting in 540 fewer Tesco delivery vehicles on the road.
- Also at Tesco, tomato purée tubes no longer come in cartons, which reduces packaging by 45%.
- And lightweight wine bottles now reduce glass usage by 560 tons (even double-concentrated drink mixes have resulted in smaller and lighter packaging which further decreases delivery numbers).
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Problems with Packaging
- Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.
- The packaging should be appropriate to the product, and induce customers to buy it.
- Unfortunately, ethics play a large role in the problems with packaging and labeling.
- In contrast, the packaging of a toy needs to provide the age range suitable for children to play with it.
- Discuss the ethical issues that commonly arise in product packaging and labeling
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Tried and tested suggestions for reducing packaging waste
- Use the least amount of packaging possible (or, better yet, none at all).
- Redesign packaging to reduce material use.
- Reuse packaging materials and containers whenever possible.
- Extending the life of packaging materials saves money.
- Sell unused packaging waste to a recycler.
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Packaging Strategies
- Toys are advertised in shops and on product packaging.
- The packaging is also made to entice children.
- Many people judge a product by the appearance of the packaging it comes in.
- Enhanced functionality is a key way to add value to packaging.
- The simplest of packaging ideas can constitute quick, big wins.
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Introduction to Packaging
- With compiled software, most users will probably not compile the sources themselves, but will instead install from pre-built binary packages (see the section called "Binary Packages").
- However, those binary packages are still derived from a master source distribution.
- The point of the source package is to unambiguously define the release.
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Binary Packages
- Although the formal release is a source code package, most users will install from binary packages, either provided by their operating system's software distribution mechanism, or obtained manually from the project web site or from some third party.
- The main thing packagers need to know is that they should always base their binary packages on an official source release.
- It's just that packagers have a slightly different set of goals from developers.
- The packagers mainly want the best out-of-the-box experience for their users.
- It's true that the project is doing the packagers a favor simply by producing the software.