planning
Management
(noun)
The act of formulating a course of action, or of drawing up plans.
(noun)
The act of formulating a course of action.
Marketing
(noun)
the act of formulating of a course of action, or of drawing up plans
Examples of planning in the following topics:
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The Marshall Plan and Molotov Plan
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Purpose of the Marketing Plan
- A formal marketing plan provides a clear reference point for activities throughout the planning period.
- Still, what's the point of creating a formal marketing plan?
- Exactly what purpose does a marketing plan serve?
- A formal marketing plan provides a clear reference point for activities throughout the planning period.
- However, perhaps the most important benefit of these plans is the planning process itself.
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Overview of Types of Strategic Plans
- The broader overview of strategic plans, as well as the five subgroups within strategic planning, provide businesses with direction.
- Short-range plans: Short-range plans generally apply to a specific time frame in which a specific series of operations will be carried out, assessed, and measured.
- Long-range plans are those most closely related to the overall strategic-planning process.
- Single-use plans:As opposed to standing plans, single-use plans cover a specific operation or process that is an outlier to normal operations.
- Differentiate between the five general planning frames and recognize considerations that must be made prior to planning
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Starting a Small Business: Business Planning
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The Schlieffen Plan
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The Marketing Plan
- At other times, a marketing plan is created that drives the company's strategic planning.
- A marketing plan can be part of an overall business plan.
- The plan must be:
- They must endorse the plan.
- Plans usually target:
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Advantages of a Marketing Plan
- A marketing plan has a strong impact on the internal operations of an organization.
- A marketing plan helps remove the fog and barriers to vision.
- Marketing plans help organizations to:
- Thus, a marketing plan can serve as a rallying point for employees.
- The marketing plan, which is a written document, does the job.
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Planning and Decisions
- In the short run, planning is easy to postpone.
- A plan helps to, and serves as a way to, measure the efficiency and effectiveness of an organization in accomplishing its strategic plans.
- Companies often use SWOT analysis when planning.
- A budget is an example of a financial plan that formalizes strategic plans in monetary terms.
- Regardless of the level of planning, plans must be re-examined regularly in the light of changing conditions and circumstances.
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Streamlining Distribution
- It should be mentioned that the scope of the planning of logistics and distribution processes is not limited only to the planning of production, transportation, or distribution.
- Sales planning can be defined as a process in which demand forecast is converted into a feasible operative plan that can be used by producers and salespersons.
- Supply chain planning compares the demand forecast with the actual demand in order to develop a "master plan" (schedule), based on the multi-level sources and critical materials.
- The term production planning means the development of a master plan for single factories (producers).
- Distribution planning means the development of a feasible and viable plan of distributing end products from the producers (via logistics and distribution centers, warehouses, or crossdocking) to end users.
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Employee Retirement Income Security Act
- ERISA also does not cover plans maintained outside the United States primarily for the benefit of nonresident aliens or unfunded excess benefit plans
- Requires plans to provide participants with plan information including important information about plan features and funding.
- Requires plans to establish a grievance and appeals process for participants to get benefits from their plans.
- Kennedy created the President's Committee on Corporate Pension Plans.
- ERISA does not require employers to establish pension plans.