Press Releases

(noun)

A written report concerning a change in the organisation which is sent to various media houses for inclusion in an item of news. Statements usually highlight developments like promotions, new products, awards, prizes, new contracts and customers. Statements made are usually short in style and attractive so as to grab attention.

Related Terms

Examples of Press Releases in the following topics:

  • Creating Effective Messages

    • The solution is to craft well-written, attention-getting press releases and submit them to the right media outlets.
    • For example, a fashion press release should go to fashion-related media, not a sports journal.
    • This information is often the most critical, so it should be at the top of the press release.
    • This information is generally found at the bottom of the press release.
    • A press release contains all the pertinent information about an event, product, or company.

  • Types of Public Relations

    • Examples of PR are publicity, press releases, press conferences, interviews, and events.
    • Press Releases - A written report concerning a change in the organisation which is sent to various media houses for inclusion in an item of news.
    • Press kits or information packs are usually handed out at these events.
    • Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
    • Discuss the major activities of PR; including publicity, press releases, press conferences and events

  • Introduction to Publicity

    • The blurb should be a very brief synopsis that links to the press release (see below) for more information.
    • At the same time, you should also have a "News" or "Press Releases" area of the web site, where the announcement can be written up in detail.
    • Part of the purpose of a press release is to provide a single, canonical "announcement object" that other sites can link to, so make sure it is structured accordingly: either as one web page per release, as a discrete blog entry, or as some other kind of entity that can be linked to while still being kept distinct from other press releases in the same area.
    • This may happen automatically when you create the press release, depending on how things are set up at your site.
    • Specifically, posts that you expect to be quoted should have a clearly meant-to-be-quoted portion, just as though you were writing a formal press release.

  • Digital Marketing Characteristics

    • Text and video press releases can also be distributed easily through online distribution services.
    • Brands can gain web traffic from media publications and blogs that use their press releases as information sources.

  • Disadvantages of LIFO

    • On June, 18, 2008, the SEC issued a press release stating that the world’s securities regulators are uniting to increase their oversight of international accounting standards.

  • Distribute the fix publicly

    • If you do make a new release, it should differ from some existing release by exactly the security patch.
    • That way, conservative admins can upgrade without worrying about what else they might be affecting; they also don't have to worry about future upgrades, because the security fix will be in all future releases as a matter of course.
    • (Details of release procedures are discussed in the section called "Security Releases" in Packaging, Releasing, and Daily Development. )
    • Whether or not the public fix involves a new release, do the announcement with roughly the same priority as you would a new release: send a mail to the project's announce list, make a new press release, update the Freecode entry, etc.

  • Informing the Public

    • Traditional mass media approaches include issuing press releases and coordinating staged events; more modern approaches include reaching out to prospective constituents through Facebook pages, Twitter feeds, and YouTube channels.
    • Press conferences are one way in which politicians can engage journalists in spin, or interpreting an issue or event in the favor of their political party.

  • Indirect Techniques

    • The main two tactics used in indirect advocacy are contacting the press (by either a press conference or press release), and mobilizing the mass membership to create a movement.

  • Shaping

    • The target behavior for the rat was to press a lever that would release food.
    • For example, Skinner would reward the rat for taking a step toward the lever, for standing on its hind legs, and for touching the lever—all of which were successive approximations toward the target behavior of pressing the lever.
    • In Skinner's experiment, each reward led the rat closer to the target behavior, finally culminating in the rat pressing the lever and receiving food.

  • Arousal Theory of Motivation

    • The rat was put in a box that contained two levers: one lever released food and water, and another lever delivered a brief stimulus to the reward center of the brain.
    • Sometimes, rats would become so involved in pressing the lever that they would forget about food and water, stopping only after collapsing from exhaustion.
    • Electrical self-stimulation apparently provided a reward that reinforced the habit to press the lever.
    • This study provided evidence that animals are motivated to perform behaviors that stimulate dopamine release in the reward center of the brain.
    • Fulfilling the impulse brings about a physiological reward similar to the rat pressing the button.