proactive change

Examples of proactive change in the following topics:

• Responding to the External Environment

  • Marketers can respond in three basic ways to their environment – doing nothing, being proactive, or reacting.
  • Faced with these environmental uncertainties, marketers can respond in three basic ways – do nothing, be proactive, or react.
  • The most common response, to react, involves changing components of the marketing mix in response to environmental changes.
  • Thus, the company has changed its product (one component of the marketing mix) in reaction to environmental changes.
  • A less common response is to be proactive, or to try to change the environment before it changes the marketplace.

• Increasing Adaptation

  • Increasing an organization's ability to adapt to change and minimize disruption can reduce costs and save time.
  • One approach for increasing adaptation is to appoint an individual to champion the changes, address and eventually enlist opponents, and proactively identify and mitigate problems.
  • Resistance to change is considered a major obstacle to creating effective adaptability in an organization.
  • The following are methods that can be employed to help an organization and its staff to cope with change:
  • Implement changes step by step.

• Competitive Dynamics

  • Second, the proactive stance of competitor profiling can allow the firm to anticipate its rivals' strategic response to the firm's planned strategies, the strategies of other competing firms, and changes in the environment.
  • Third, this proactive knowledge can give the firm strategic agility.

• Transience and Encoding Failure

  • Transience is caused by proactive and retroactive interference.
  • Proactive interference is when old information inhibits the ability to remember new information, such as preconceived notions, or changes in historical or scientific facts over time.

• The Dynamic Environment

  • Since the business environment is constantly changing and customer preferences keep evolving, marketers are required to adapt rapidly.
  • However, there are challenges to marketing because the business environment is constantly changing.
  • Proactive attention to the environment allows marketers to prosper by efficiently marketing in areas with the greatest customer potential.
  • It is important for marketers to be aware of these restrictions as they can be complex and can change often.
  • Contrast the ever-evolving characteristics of a micro and macro marketing environments and how they apply to the proactivity, profitability and viability of a company

• Interactive Leadership

  • Interactive leaders are proactive in seeking information and opinions from followers.
  • This encounter facilitates behavior change; the better people understand what is expected of them, the more they can modify how they act.

• Types of Forgetting

  • Proactive and retroactive interference can impact how well we are able to recall a memory, and sometimes cause us to forget things permanently.
  • Proactive interference occurs when old memories hinder the ability to make new memories.
  • Retroactive interference occurs when old memories are changed by new ones, sometimes so much that the original memory is forgotten.
  • This is known as proactive and retroactive interference.

• Proactive Representatives

  • Proactive representatives tend to fall in to one of two main categories: Hunters and Farmers.
  • Proactive representatives tend to fall into one of two main categories: Hunters and Farmers.
  • Proactive representatives who are farmers work hard to produce a harvest.

• JIT manufacturing principles

  • Managers are charged with hiring employees who can work in a proactive team environment, and provide the training and incentives to build a work culture that is focused on continuous improvement.
  • Lean operations is a management philosophy for any organization to achieve higher quality, increased productivity, improved delivery speed, greater responsiveness to changing markets, and increased customer satisfaction.

• Finding Good Candidates

  • According to former CEO Herb Kelleher, "We can change skill levels through training.
  • We can't change attitude" (O'Reilly & Pfeffer).
  • There are some companies, such as Southwest Airlines, who hire primarily based on attitude because they espouse the philosophy that one must "hire for attitude and train for skill. " According to former CEO Herb Kelleher, "We can change skill levels through training.
  • We can't change attitude" (O'Reilly & Pfeffer).
  • Proactively taking these measures will help companies avoid litigation related to discrimination in the selection process.