Product Line Extension

(noun)

The use of an established product's brand name for a new item in the same product category.

Related Terms

Examples of Product Line Extension in the following topics:

  • Adjustments to Products

    • Marketers must often make product adjustments in order to keep the product competitive and continue to provide satisfaction to the buyer.
    • A product line extension is the use of an established product's brand name for a new item in the same product category.
    • Line extensions occur when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
    • The company can extend its product line down-market, up-market, or in both directions.
    • Up-Market Stretch: companies may wish to enter the high end of the market for more growth, higher margins, or simply to position themselves as full-line manufacturers.

  • Brands and Brand Lines

    • Brand line is a marketing term used to describe all the products sold under a single brand name.
    • Brand line is a marketing term used to describe all the products sold under a single brand name.
    • More than half of all new products introduced each year are brand line extensions.
    • A company introduces a brand line extension (also referred to as product line extension) by using an established product's brand name to launch a new or slightly different item which may or may not be in the same product category.
    • What is the Purpose of a Brand Line or Brand Extension?

  • Primer Extension Analysis

    • By running the product on a polyacrylamide gel, it is possible to determine the transcriptional start site, as the length of the sequence on the gel represents the distance from the start site to the radiolabelled primer.

  • Farm Policy of the 20th Century

    • Technical advances continued to improve productivity.
    • Department of Agriculture established demonstration farms that showed how new techniques could improve crop yields; in 1914, Congress created an Agricultural Extension Service, which enlisted an army of agents to advise farmers and their families about everything from crop fertilizers to home sewing projects.
    • Persistent winds during an extended drought blew away topsoil from vast tracts of once-productive farmland.
    • Roosevelt proposed, and Congress approved, laws designed to raise farm prices by limiting production.
    • Congress created the Rural Electrification Administration to extend electric power lines into the countryside.

  • Product Line Breadth

    • The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
    • What products will be offered (i.e., the breadth and depth of the product line)?
    • The product mix (sometimes called "product assortment") is made up of both product lines and individual products.
    • An individual product is a particular product within a product line.
    • Describe the relationship between product line breadth and the product marketing mix

  • Development of Nervous Tissue

    • The gastrula has the shape of a disk with three layers of cells, an inner layer called the endoderm, which gives rise to the lining of most internal organs, a middle layer called the mesoderm, which gives rise to the bones and muscles, and an outer layer called the ectoderm, which gives rise to the skin and nervous system.
    • In drosophila, neuroblasts divide asymmetrically, so that one product is a "ganglion mother cell" (GMC), and the other is a neuroblast.

  • Sets of Numbers

    • An extensional definition is denoted by enclosing the list of members in curly brackets: $C = \left \{ 4, 2, 1, 3 \right \}$.
    • because the extensional specification means merely that each of the elements listed is a member of the set.
    • For instance, the set of the first thousand positive integers may be specified extensionally as:
    • The set of real numbers includes every number, negative and decimal included, that exists on the number line.

  • Introduction to Resource Extension Part 1

    • Stahel's award-winning discovery, however, was proving that this insight also accurately described the energy/manpower ratio of most products and their production processes (see FIGURE 5-1).
    • With products, the same principle applies.
    • The second is to optimize the performance a product provides by converting the product into a service so as to keep its materials in the hands of the manufacturer for as long as possible so they can be reused.
    • FIGURE 5-1: Stahel's ratio for manpower and energy use in production
    • Stahel's ratio for manpower and energy use in production © 2008 Jonathan T.

  • Functions of Several Variables

    • Unlike a single variable function $f(x)$, for which the limits and continuity of the function need to be checked as $x$ varies on a line ($x$-axis), multivariable functions have infinite number of paths approaching a single point.Likewise, the path taken to evaluate a derivative or integral should always be specified when multivariable functions are involved.
    • Extensions of concepts used for single variable functions may require caution.

  • Synovial Joint Movements

    • Adduction is the movement toward the middle line of the body.
    • Extension is the straightening of limbs (increase in angle) at a joint.