product line

Examples of product line in the following topics:

• Product Line Breadth

  • The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
  • What products will be offered (i.e., the breadth and depth of the product line)?
  • The product mix (sometimes called "product assortment") is made up of both product lines and individual products.
  • An individual product is a particular product within a product line.
  • Describe the relationship between product line breadth and the product marketing mix

• When to Extend Product Lines

  • A company can extend its product line using a down-market stretch, an up-market stretch, or a move both ways.
  • A product line extension is the use of an established product's brand name for a new item in the same product platform.
  • Thus, line extension occurs when the company lengthens its product line beyond its current range.
  • The company can extend its product line with a down-market stretch, an up-market stretch, or a move both ways.
  • A line extension strategy should only be considered when the producer is certain that the capability exists to efficiently manufacture a product that compares well with the base product.

• Product Line Depth

  • Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line.
  • A product line can contain one product or hundreds.
  • The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth) .
  • Soft drink companies tend to produce many variations of a similar product, thereby filling out their product line.
  • Describe the different tactics for implementing full-line and limited-line product strategies

• Product Line

  • Product lining is the marketing strategy of offering several related products for sale as individual units.
  • Product lining is the marketing strategy of offering several related products for sale as individual units.
  • A product line can comprise related products of various sizes, types, colors, qualities, or prices.
  • Line consistency refers to how closely related the products that make up the line are.
  • The total number of products sold in all lines is referred to as length of product mix.

• Product Lines in Services

  • By productizing a service it can be managed more like a product and various product lines can be created.
  • There is a solution, however, to productize the service.
  • Productizing a service means making the service look more like a product so that it is easier for customers to conceive, and thus buy.
  • An entire product line (or lines) could be produced using the same technique.
  • Service Product Management deals with managing a service product throughout its complete life cycle.

• Product Line Pricing

  • Line pricing is the use of a limited number of price points for all the product offerings of a vendor.
  • Line pricing is the use of a limited number of prices for all the product offerings of a vendor.
  • Line pricing serves several purposes that benefit both buyers and sellers.
  • From the seller's point of view, line pricing holds several benefits:
  • The product and service mix can then be tailored to select price points.

• Brands and Brand Lines

  • Brand line is a marketing term used to describe all the products sold under a single brand name.
  • Brand line is a marketing term used to describe all the products sold under a single brand name.
  • More than half of all new products introduced each year are brand line extensions.
  • A company introduces a brand line extension (also referred to as product line extension) by using an established product's brand name to launch a new or slightly different item which may or may not be in the same product category.
  • Additionally, there is potential for intra-firm competition between the parent product and the line extension or between two or more line extensions.

• The bottom line

  • With public expectations about sustainability continually increasing, ‘futureproofing products' is a safe bet.
  • Future-proofing products involves working to insulate products and services from risk and uncertainty by eliminating waste in all phases of a product's life-cycle to: (1) avoid rises in raw material costs, (2) reduce the chances of bad publicity, and (3) prepare for coming changes in environmental legislation.

• Parallel and Perpendicular Lines

  • Two lines in a plane that do not intersect or touch at a point are called parallel lines.
  • For two lines in a 2D plane to be perpendicular, their slopes must be negative reciprocals of one another, or the product of their slopes must equal $-1$.  
  • Also, the product of the slopes equals $-1$.
  • The line $f(x)=3x-2$ in Red is Perpendicular to line $g(x)=\frac{-1}{3}x+1$ in Blue.  
  • Write equations for lines that are parallel and lines that are perpendicular

• Line and Staff Structure

  • While a legal advisor may not have much direct authority over the production of some good, their counseling can help the firm navigate legal regulations and better achieve their overall goals.
  • The line and staff structure combines the line organization with support from staff departments .
  • While the staff departments may not directly contribute to the production of the firm like the line positions do, their services indirectly support the line positions.
  • This always includes production and sales, and sometimes also marketing.
  • Explain the dynamics between the line managers and staff positions of a typical line and staff structure