pull strategy

(noun)

communication not demanded by the buyer

Related Terms

Examples of pull strategy in the following topics:

  • Push and Pull Strategies

    • Push and pull strategies are promotional strategies used to get the product to its target market.
    • Push and pull strategies are promotional strategies used to get the product to its target market.
    • A strong and visible brand is needed to ensure the success of a pull strategy.
    • The different ways a company can use a pull strategy to promote a brand include:
    • For instance, Apple successfully uses pull strategies to launch iPhones or iPads.

  • Promotional Strategies

    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • Wal-Mart is an example of a company that uses the push vs. pull strategy.
    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • Wal-Mart is an example of a company that uses the push vs. pull strategy.
    • Pull strategy In a marketing "pull" system, the consumer requests the product and "pulls" it through the delivery channel.

  • Digital Marketing

    • Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
    • Pull digital marketing is marketing in which the consumer must actively seek content—often via web searches or arrangements in which the recipient has been given permission to receive content that is sent to the consumer by email, text message, or web feed.
    • Websites, blogs, and streaming media (audio and video) are also examples of pull digital marketing.
    • Articles with specific target / topic are a great source to pull interested viewers.
    • Push and pull message technologies can be used in conjunction with each other.

  • Digital Marketing Characteristics

    • Pull digital marketing is characterized by consumers actively seeking marketing content.
    • Websites, blogs, and streaming media (audio and video) are examples of pull digital marketing.
    • A company may not exclusively use pull or push digital marketing strategies, or they might not use these strategies at all.
    • There are other marketing strategies that may involve a variation of push or pull marketing.
    • For instance, multi-channel communications use push and pull message technologies simultaneously.

  • Supply Chain Management

    • Distribution strategy: questions of operating control (centralized, decentralized or shared); delivery scheme (e.g., direct shipment, pool point shipping, or cross docking), DSD (direct store delivery), closed loop shipping; mode of transportation (e.g., motor carrier, including truckload, LTL, or parcel); railroad; intermodal transport, including TOFC (trailer on flatcar), and COFC (container on flatcar); ocean freight; airfreight; replenishment strategy (e.g., pull, push or hybrid); and transportation control (e.g., owner-operated, private carrier, common carrier, contract carrier, or 3PL).
    • These trade offs are key to developing the most efficient and effective Logistics and SCM strategy.

  • Pulled Muscles

  • Positive Reinforcement

    • ., pulling a lever more frequently), duration (e.g., pulling a lever for longer periods of time), magnitude (e.g., pulling a lever with greater force), or latency (e.g., pulling a lever more quickly following the onset of an environmental event), as a function of the delivery of a stimulus (e.g., money from a slot machine) immediately or shortly after the occurrence of the behavior.
    • A successful incentive program requires clearly defined rules, suitable rewards, efficient communication strategies, and measurable success metrics.

  • Advertising Strategy v. Creative Strategy

  • Cell Structure, Metabolism, and Motility

    • Other protists, such at amoebae, form cytoplasmic extensions called pseudopodia anywhere on the cell, anchor the pseudopodia to a surface, and pull themselves forward.
    • Protists accomplish phototaxis, movement toward light, by coupling their locomotion strategy with a light-sensing organ.
    • (b) An amoeba uses lobe-like pseudopodia to anchor itself to a solid surface and pull itself forward.

  • Pulled Groin

    • A pulled groin muscle usually refers to a painful injury sustained by straining the hip adductor muscles.
    • A pulled groin muscle usually refers to a painful injury sustained by straining the hip adductor muscles.
    • Groin pulls are a common sports injury, especially in ice hockey and soccer.
    • Signs of a severe groin pull include pain while sitting or at rest and difficulty walking.
    • Severe groin pulls should be evaluated by a doctor, as they can very rarely include complete muscle rupture, in which case surgery may be necessary to reattach the torn ends of the muscle.