Relationship Behavior

Examples of Relationship Behavior in the following topics:

• Leadership Model: University of Michigan

  • The Michigan behavioral studies are an important link in the ongoing development of behavioral theory in a leadership framework.
  • Individual ideas, actions, and behaviors have been identified as indicating leadership within societal structures.
  • These theories evaluate the relationship of the leader to organizational members and examine styles of leadership, adding to the general knowledge of leader behavior and effectiveness.
  • The studies also identified three critical characteristics of effective leaders: task-oriented behavior, relationship-oriented behavior, and participative leadership.
  • Discuss the Michigan Leadership Studies generated in the 1950s and 1960s in the broader context of behavioral approaches to leadership

• How Values Influence Behavior

  • Values influence behavior because people emulate the conduct they hold valuable.
  • The relationship between values and behavior is intimate, as values create a construct for appropriate actions.
  • If people see that certain behaviors are rewarded, then they may decide to alter their behavior and in turn alter their values.
  • In addition, a gap sometimes exists between a person's values and behavior.
  • Discuss the positive relationship between meaningful corporate and employee values and behavior in the workplace

• The Behavioral-Science Approach

  • Behavioral science uses research and the scientific method to determine and understand behavior in the workplace.
  • Behavioral science uses research and the scientific method to determine and understand behavior in the workplace.
  • Many of the theories in the behavioral perspective are included in the behavioral-science approach to management.
  • This includes concepts such as information processing, relationships and motivation, and organizational development.
  • Behavioral sciences also include relational sciences that deal with relationships, interaction, communication networks, associations, and relational strategies or dynamics between organisms or cognitive entities in a social system.

• Social Behavior of Consumers

  • Relationship marketing, customer retention, customer relationship management (CRM) and personalization are all tactics used to assess consumer behavior.
  • Societal buying behavior incorporates identification and suggestion to prompt a specific buyer behavior.
  • The information people post and share, as well as the relationships they build online, often transfer into an offline setting.
  • While some critics have attributed the decline of quality interpersonal communication and human relationships to the growth of social media, others point to web and mobile technologies as a way for younger generations to experience more social interactions.
  • Brands commonly use behavioral targeting techniques to market to consumers based on their online behavior.

• Exchange

  • Social exchange theory applies this type of equation to social relationships.
  • The theory is fundamentally oriented around rational choice theory, or the idea that all human behavior is guided by an individual's interpretation of what is in his best interest.
  • Social exchange theory advances the idea that relationships are essential for life in society and that it is in one's interest to form relationships with others.
  • Rational choice theory supposes that every individual evaluates his/her behavior by that behavior's worth, which is a function of rewards minus costs.
  • However, so long as the individual's decision-making regarding the formation of social relationships involves an evaluation of worth, regardless of what that means to the person, the behavior fits the frame established by social exchange theory.

• Behavior Therapy and Applied Behavioral Analysis

  • Behavior therapy is based on the idea that maladaptive behavior is learned, and thus adaptive behavior can also be learned.
  • Behavior therapy is a treatment approach that is based on the idea that abnormal behavior is learned.
  • Behavior therapy methods sometimes focus only on behaviors, and sometimes on combinations of thoughts and feelings that might be influencing behaviors.
  • Those who practice behavior therapy, known as behaviorists, tend to look more at specific, learned behaviors and how the environment has an impact on those behaviors.
  • Behavior therapy has proven effective in many areas and has been used to address intimacy in couples, relationships, forgiveness, chronic pain, anorexia, chronic distress, substance abuse, depression, anxiety, insomnia, and obesity.

• Basic Principles of Operant Conditioning: Skinner

  • Operant conditioning is a theory of behaviorism that focuses on changes in an individual's observable behaviors.
  • Much of this research informs current practices in human behavior and interaction.
  • In this way, he discerned that the pigeon had fabricated a causal relationship between its actions and the presentation of reward.
  • Instead of rewarding only the target, or desired, behavior, the process of shaping involves the reinforcement of successive approximations of the target behavior.
  • Behavioral approximations are behaviors that, over time, grow increasingly closer to the actual desired response.

• Cooperation Among Microorganisms

  • Cooperative behavior, includes mutualism and altruism, benefits one party while the other performs a certain behavior.
  • A cooperative behavior benefits one party while the other performs a certain behavior or takes a particular action.
  • Mutualism is a relationship between microorganisms that is mutually beneficial (+/+).
  • Both the protozoa and archaea benefit from this relationship.
  • Methanogenic bacteria have a syntrophic relationship with protozoans living in the guts of termites.

• Purchase Behavior

  • Business customers - as compared to consumers - tend to be more rational, are more concerned with quality, and look to make lasting relationships.
  • Notable differences exist in the purchase behavior of B2B versus consumer marketing due to the length and complexity of B2B transactions.
  • Commitment times are also longer, as B2B buyer-seller relationships can extend over the lifetime of the product or service delivery period.
  • Predicting customer purchase behavior also allows B2B companies to segment industrial markets.
  • Identify the unique characteristics of B2B purchase behavior and how it influences B2B marketing tactics

• Social Context and Sexual Behavior

  • Social context influences sexual behavior; sexuality is expressed and understood through socialized processes.
  • Sexual behavior refers to the manner in which humans experience and express their sexuality.
  • This is most obviously demonstrated in behaviors associated with flirtation.
  • Flirting is a playful activity involving verbal communication and body language by one person toward another, used to sometimes indicate an interest in a deeper relationship with the other.
  • Thus, social context is essential when one considers potentially sexual behavior.