Social Bookmarking

(verb)

Enables users to add, annotate, edit, and share bookmarked Web documents for future use.

Related Terms

Examples of Social Bookmarking in the following topics:

  • Researching Using Digital Media

    • The growth and rapid adoption of social media technologies has introduced a new level of complexity and opportunity for digital researchers.
    • Inclusion of social media research can provide particularly unique insights into consumer and societal segments.
    • Social media analytics allow brands to efficiently collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
    • Social media and digital platforms also produce a consumer feedback loop where brands can continually check new ideas, such as product development, from inception to launch.
    • Social bookmarking sites such as Digg are used to gather research on different target markets.

  • Defining Social Media

    • Social Networks: Social networking websites allow users to build web pages featuring personal portfolios and interests.
    • Social media can also be classified by their ability to facilitate certain social functions.
    • YouTube), social networking sites (e.g.
    • World of Warcraft), and virtual social worlds (e.g.
    • Describe the common characteristics of social media technologies, and user behaviors that occur on social media websites

  • Social Media

    • Social media marketing refers to the process of gaining website traffic through social networking sites.
    • Others include social networks, subscribed episodic audio, video, PDF or ePub podcasts downloaded or streamed, online telephonic services, and social bookmarking services that enable users to add, annotate, edit, and share bookmarked Web documents for future use and more.
    • ,YouTube); c) social networking sites (e.g., Facebook); d) virtual game worlds (e.g.
    • ,World of Warcraft; e) virtual social worlds (e.g.
    • Illustrate how social media can be used in the promotional mix

  • Social Media Marketing Communications

    • Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.
    • The explosion of social media websites has led to the increasingly important practice of social media marketing.
    • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
    • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.
    • For example, Pinterest, a social bookmarking site with an overwhelmingly female user base, attracts companies that primarily target women.

  • Public Relations Tools

    • Digital marketing is the use of Internet tools and technologies, such as search engines, Web 2.0 social bookmarking, new media relations, blogs, and social media marketing.
    • Online social media platforms such as Facebook and Twitter ensure that firms can get their messages heard directly and quickly.
    • The amount of money spent on traditional media channels has declined as more and more readers have turned to favor online and social media news sources.
    • The advent and increase of social media releases, search engine optimization, and online content publishing and the introduction of podcasts and video are related trends.

  • Main Social Networks

    • A social network is an ideal environment to market any and all products and services.
    • A social networking service is an online service, platform, or site that focuses on building and reflecting social networks or social relations among people, who share common interests and/or activities.
    • A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
    • Social networks continue to grow and multiple.
    • It offers opportunity for social media measurement, social network aggregation, bookmarking, analytics, automation, media, blog marketing and validation.

  • Knowledge Management

    • More recently, the development of social computing tools (such as bookmarks, blogs, and wikis) have allowed more unstructured, self-governing or ecosystem approaches to the transfer, capture and creation of knowledge, including the development of new forms of communities, networks.

  • Channel Integration

    • With omni-channel retailing, marketing is made more efficient with offers that are relative to a specific consumer determined by purchase patterns, social network affinities, website visits, loyalty programs, and other data mining techniques.
    • As socially connected consumers move from one channel to another, they expect their stopping point to be bookmarked, allowing them to return through a different channel to finish browsing or purchasing where they left off.

  • Social Entrepreneurship

  • The Role of Socialization

    • Socialization prepares people for social life by teaching them a group's shared norms, values, beliefs, and behaviors.
    • The role of socialization is to acquaint individuals with the norms of a given social group or society.  
    • Socialization is also important for adults who join new social groups.
    • The term "socialization" refers to a general process, but socialization always takes place in specific contexts.
    • Sociologists try to understand socialization, but they do not rank different schemes of socialization as good or bad; they study practices of socialization to determine why people behave the way that they do.