social influence
(noun)
When an individual's emotions, opinions, or behaviors are affected by others.
Examples of social influence in the following topics:
-
Social Influences and Purchasing
- Social influence occurs when one's emotions, opinions, or behaviors are affected by others.
- These include our need to be right (informational social influence) and our need to be liked (normative social influence).
- Informational influence (or social proof) is an influence to accept information from another as evidence about reality.
- Social influence is considered an external influence, in terms of consumer behavior.
- Compare and contrast informational social influence and normative social influence and how companies take advantage of them through marketing
-
Introduction to Social Psychology and Social Perception
- Social psychology is the scientific study of how individuals perceive, influence, and relate to others through social interactions.
- Social psychology is the study of how individuals perceive, influence, and relate to others.
- Social perceptions can influence an individual's behaviors and attitudes.
- This includes areas like social perception, social interaction, and social influence (including trust, power, and persuasion).
- In order to try to limit unwanted social influences, deception is often used.
-
Factors Influencing Experience, Involvement, and Satisfaction
- The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational.
- Personal or individual factors can also serve as strong influences, including gender, age, income level or social class, ethnicity, and sexual orientation.
- Social Factors: Social influence can deeply affect consumer behavior, especially as related to the products they consider and consume.
- A consumer's social network has a strong influence on the products he or she uses, since individuals tend to rely on the opinions and advice of friends and family.
- Other social influences can include opinion leaders and reference groups.
-
Social Psychology
- Social psychology studies individuals in a social context and examines how situational variables influence behavior.
- Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
- Thus, social psychology studies individuals in a social context and how situational variables interact to influence behavior.
- Social psychologists assert that an individual’s thoughts, feelings, and behaviors are very much influenced by social situations.
- Social psychologists theorize about how different cognitive biases influence people's perspectives on the event.
-
Social Classes
- Marketers should understand that a person's social class will have a major influence on the types and quantity of consumer goods purchased.
- A major influence on one's purchasing habits and consumer behavior is the social class in which one finds him or herself.
- Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge.
- Social class is often hard to define; in fact, many people dispute the existence of social classes in the United States.
- Social class can have a profound effect on consumer spending habits.
-
Social Networks
- A social network is a social structure that exists between actors—individuals or organizations.
- The shape and size of social networks influence their utility for their nodal participants .
- The study of social networks is called either social network analysis or social network theory.
- Despite these criticisms, sociologists study social networks because of their influence on individuals.
- Assess the role of social networks in the socialization of people
-
Isolation and Development
- Social isolation occurs when members of a social species (like humans) have complete or near-complete lack of contact with society.
- Social isolation can be dangerous because the vitality of individuals' social relationships affect their health.
- Social contacts influence individuals' behavior by encouraging health-promoting behaviors, such as adequate sleep, diet, exercise, and compliance with medical regimens or by discouraging health-damaging behaviors, such as smoking, excessive eating, alcohol consumption, or drug abuse.
- Socially isolated individuals lack these beneficial influences, as well as lacking a social support network that can provide help and comfort in times of stress and distress.
- Interpret why social isolation can be problematic for a person in society and the importance of social connections
-
Politics
- The higher one's social class, the higher their levels of political participation and political influence.
- Educational attainment, an indicator of social class, can predict political participation.
- Social class impacts one's level of political participation and political influence.
- Political influence refers to the extent to which one's political participation achieves its desired results.
- This trend means that middle and upper class individuals have greater political participation and greater political influence than those in lower positions.
-
Social Status
- Social status is most often understood as a melding of the two types of status, with ascribed status influencing achieved status.
- Admission, therefore, is an achieved status that was heavily influenced by resources made available by the person's ascribed status.
- Social status, or the social sphere in which one belongs, can be changed through a process of social mobility.
- These tastes are influenced by class.
- Discuss the basis of both ascribed and achieved social status and how they influence one another and a person's standing within different groups of society
-
Child Socialization
- Primary and secondary socialization are two forms of socialization that are particularly important for children.
- Socialization is thus "the means by which social and cultural continuity are attained. " There are many different forms of socialization, but two types are particularly important for children.
- Primary socialization for a child is very important because it sets the groundwork for all future socialization.
- It is mainly influenced by the immediate family and friends.
- Justify the importance of socialization for children, in terms of both primary and secondary socialization