Strategy Mapping

Examples of Strategy Mapping in the following topics:

• What is Strategy?

  • Another way to keep score of a strategy is to visualize it using a strategy map.
  • Strategy maps help to illustrate how various goals are linked and provide trajectories for achieving these goals.
  • Rumelt described strategy as a type of problem solving.
  • Strategy as pattern: a consistent pattern of past behavior with a strategy realized over time rather than planned or intended (where the realized pattern was different from the intent, Mintzberg referred to the strategy as emergent)
  • This image is an example of a strategy map for a public-sector organization.

• Differences Between Strategic Planning at Small Versus Large Firms

  • The effectiveness of a strategy is heavily dependent upon the size of the organization.
  • Large firms such as McDonald's often achieve better scale economies and thus can pursue low-cost strategies.
  • This requires fluidity in strategy while simultaneously maintaining a predetermined vision and mission statement.
  • In most cases, low-cost strategies require substantial economies of scale.
  • This image is an example of a strategy map that organizes a firm's stakeholder interests.

• The Importance of Strategy

  • Strategy is inherently linked to a company's mission statement and vision; these elements constitute the core concepts that allow a company to execute its goals.
  • The company strategy must constantly be edited and improved to move in conjunction with the demands of the external environment.
  • As a result of its importance to the business or company, strategy is generally perceived as the highest level of managerial responsibility.
  • The implications of the selected strategy are also highly important.
  • This strategy map illustrates an example of how product improvements are designed and implemented.

• New product: the tangible rim on the wheel

  • This will give you the software necessary for developing your process map.
  • There are many books and publications about process mapping and there are multiple ways to process map.
  • Source: "Process Mapping Guide" text and "Process Mapping" Image reprinted with permission from Mentorography, Inc. © 2008.
  • Entrepreneurial Marketing; Real Stories and Survival Strategies by Molly Lavik and Bruce Buskirk, Module on Savvy Strategies for Marketing New Products, pages 188-190
  • Exhibit 9: The Process Mapping Diagram was developed by Molly Lavik, October 6, 2002

• Positioning Bases

  • By using customer research and perceptual mapping, a marketer can create a positioning statement using one of the three main bases.
  • By using customer research and perceptual mapping, a marketer can create a positioning statement using one of the three main bases.
  • A company can create brand positioning strategies or product positioning strategies.
  • It is important to understand the strengths and weaknesses of both the organization and the competition when creating a positioning strategy.
  • Examine positioning and the strategy behind it relative to competitive perceptual positioning

• Extemporaneous Speeches

  • There are two popular methods for creating a graphical representation for notes: outlining, and mind or concept mapping.
  • Mind mapping and concept mapping are visual representations of ideas and concepts.
  • Concept maps are more free-form, since multiple hubs and clusters can be created.
  • Unlike mind maps, concept maps do not fix on a single conceptual center.
  • You can also use a mind map as speaking notes.

• Global Strategy

  • Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets.
  • Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets.
  • Global strategies require firms to coordinate tightly their product and pricing strategies across international markets and locations; therefore, firms that pursue a global strategy are typically highly centralized.
  • The map identifies GDP (nominal) in different countries;countries with higher GDPs offer high consumer spending opportunities for multinational enterprises.
  • Explain the concept of global strategy within the context of international business and a globalized economy

• Basic Map Types

  • Below are some of the most frequently used kinds of thematic maps.
  • Dot maps use dots to show comparative densities of features over a base map.
  • As do dot maps, graduated symbol maps use symbols that occur at points across a map.
  • Choropleth maps are the most common and easily recognized of the thematic maps.
  • Like graduated symbol maps, choropleth maps can be proportional or range-graded variations.

• Physical Maps and Integration with Genetic Maps

  • Physical maps display the physical distance between genes and can be constructed using cytogenetic, radiation hybrid, or sequence mapping.
  • There are three methods used to create a physical map: cytogenetic mapping, radiation hybrid mapping, and sequence mapping.
  • Sequence mapping resulted from DNA sequencing technology that allowed for the creation of detailed physical maps with distances measured in terms of the number of base pairs.
  • Genetic maps provide the outline and physical maps provide the details.
  • Describe the methods used to physically map genes: cytogenetic mapping, radiation hybrid mapping, and sequence mapping

• Introduction to Red Ocean and Blue Ocean Strategy

  • Blue ocean strategy originates from a book was written in 2005 of the same name by W.
  • As the Blue Ocean perspective rests heavily on identifying new and innovative operations, it is imperative that a map is generated to outline what questions to ask, and which trajectories to consider in pursuing it.
  • It was observed that branding was omitted as a key success factor, as is utilizing successful communicative strategies.
  • An excellent overview of the components of blue ocean strategy, particularly highlighting the trajectory of differentiation
  • Assess the value captured in strategically pursuing new demand and uncontested market space and compare and contrast Red Ocean Strategy and Blue Ocean Strategy