subliminal perception

Examples of subliminal perception in the following topics:

• Unconscious Perception and Influences on Behavior

  • Perception is the process by which the mind selects, organizes, and interprets sensations.
  • Therefore, much of our perception is based on unconscious processes.
  • Subliminal messaging and priming are examples of how information unconsciously influences behavior through perception.
  • This phenomenon demonstrates the power of unconscious information (i.e., the subliminal message) to influence our perceptions (i.e., enhancing the desire for popcorn), which then shape our behavior (i.e., buying movie concessions).
  • The concept of subliminal suggestion depends upon this view of the mind.

• Unconscious Perception

  • We encounter more stimuli than we can attend to; unconscious perception helps the brain process all stimuli, not just those we take in consciously.
  • Unconscious perception involves the processing of sensory inputs that are not selected for conscious perception.
  • This process is known as subliminal stimulation.
  • A number of studies have examined how unconscious stimuli influence human perception.
  • While subliminal stimulation appears to have a temporary effect, there is no evidence yet that it produces an enduring effect on behavior.

• Describing Consciousness

  • Issues of interest include phenomena such as perception, subliminal perception, blindsight, anosognosia, brainwaves during sleep, and altered states of consciousness produced by psychoactive drugs or spiritual or meditative techniques.

• Personal Biases

  • Confirmation bias: This is probably the most common and the most subliminal, as many people naturally exhibit this bias without even knowing it.
  • Basically, it is the perception that if someone demonstrates well in a certain area, then they will automatically perform well at something else regardless of how interconnected the tasks are.

• Ethical Issues at an Organizational Level

  • Some argue that marketing can influence individuals' perceptions of and interactions with other people, implying an ethical responsibility to avoid distorting those perceptions and interactions.
  • Advertising has raised objections about attack ads, subliminal messages, sex in advertising, and marketing in schools.

• Perception

  • Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning.
  • Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.
  • Selective perceptions is categorized under two types: a low level of perception, known as perceptual vigilance, and a higher level of perception, known as perceptual defense.
  • These are two optical illusions that illustrate how perception may differ from reality.
  • Describe the characteristics of perception as a part of the consumer buying decision process

• The Perceptual Process

  • Personality - Personality traits influence how a person selects perceptions.
  • Motion - A moving perception is more likely to be selected.
  • When a perception is new, it stands out in a person's experience.
  • After certain perceptions are selected, they can be organized differently.
  • Perceptual Context - People will tend to organize perceptions in relation to other pertinent perceptions, and create a context out of those connections.

• Social Perception

  • Social perception is a kind of perception that allows one to understand other people, social cues, and non-verbal cues in their environment.
  • These perceptions can influence an individual's behaviors and attitudes.
  • Social perceptions of others are compared to self perceptions to give an individual a better understanding of where he or she falls in society.
  • While the most simplistic view of social perceptions involves one individual's perception of another, it can also refer to an individual's perception of a group, a group's perception of an individual, or a group's perception of another group.
  • Describe how perception is linked to the process of social cognition.

• Sensation to Perception

  • Sensation and perception are two distinct stages of processing during human sensing.
  • Transduction can be likened to a bridge connecting sensation to perception.
  • The resulting mental recreation of the distal stimulus is the percept.
  • Perception is particularly important to our ability to understand speech.
  • These are two optical illusions that illustrate how perception may differ from reality.

• Perceiving Motion

  • Motion perception is the process of inferring the speed and direction of elements in a scene based on visual input.
  • Monocular vision, or vision from one eye, can detect nearby motion; however, this type of vision is poor at depth perception.
  • Motion perception happens in two ways that are generally referred to as first-order motion perception and second-order motion perception.
  • However, this type of motion perception is limited.
  • Due to first-order motion perception, the luminous impulses are seen as a continual movement.