tangible
Psychology
(adjective)
Real or concrete.
Marketing
(adjective)
Touchable; able to be touched or felt; perceptible by the sense of touch; palpable.
Examples of tangible in the following topics:
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Types of Long-Lived Assets
- The two major asset classes are tangible assets (e.g., buildings and equipment) and intangible assets (e.g. copy rights).
- There are two major types of long-term assets: tangible and non-tangible.
- Tangible assets include fixed assets, such as buildings and equipment.
- Property, plant, and equipment are tangible, long-lived assets used in the operations of the business.
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Benefits and Solutions
- Goods will need to be displayed to show the tangible benefits, such as their quality and features.
- The four levels of a product include: core, tangible, augmented, and promised .
- Once the core product has been indicated, the tangible product becomes important.
- This tangibility is reflected primarily in its quality level, features, brand name, styling, and packaging.
- The four levels of a product include: core, tangible, augmented, and promised.
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Intangibility
- However, it is possible to give tangible proof for the quality of service, such as through state test scores.
- Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence.
- It is often used to describe services where there isn't a tangible product that the customer can purchase, that can be seen, tasted, or touched.
- To reassure the buyer and build his confidence, marketing strategists need to give tangible proof for the quality of service.
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Defining Product
- A soccer ball is an example of a tangible product.
- Most goods are tangible products.
- For example, a soccer ball is a tangible product .
- A soccer ball is an example of a tangible product, specifically a tangible good.
- Break down the different components that make up tangible and intangible products
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Product categories
- For instance, a product can be classified by durability and tangibility.
- Packaged goods are tangible and are consumed in one or a few uses, such as in the case of beer, soap, or fuel.
- Durable goods are tangible and survive many uses.
- Non-durable goods are tangible, but they provide benefits for a short time.
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Assets
- Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset.
- Two major classes are tangible assets and intangible assets .
- Tangible assets contain various subclasses, including current and fixed assets.
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Service Operations
- Services operations often encounter different opportunities and challenges than tangible goods, and thus require unique operational considerations.
- They are an occurrence, not a tangible good.
- Inseparability - Services cannot be pulled into different parts or separated (as many tangible goods can be—which makes operations management quite different for products).
- Without a tangible good to ship, handle and produce, operational managers are instead focused on the execution of an activity to fill a consumer need.
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Total Assets Turnover Ratio
- Anything tangible or intangible that is capable of being owned or controlled to produce value, and that is held to have positive economic value, is considered an asset.
- Tangible assets contain various subclasses, including current assets and fixed assets.
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Consumer Products
- A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
- A consumer product is generally any tangible product for sale that is used for personal, family, household or non-business purposes.
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Indefinite-Life Impairment
- Because Indefinite-life tangibles continue to generate cash they can't be amortized; they must be evaluated for impairment yearly.
- Indefinite-life tangibles are not amortized because there is no foreseeable limit to the cash flows generated by those intangible assets.