Examples of the internet in the following topics:
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The Development of the Internet
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Global Marketing and the Internet
- The internet has allowed marketers to benefit from reduced geographic and time constraints, and reach consumers in various new ways.
- The Internet's most obvious benefit is the elimination of geographic and time constraints.
- The Internet's accessibility and low barrier to entry enable anyone with an Internet connection to book a flight, test drive a service, or purchase a product with just a few clicks of a mouse.
- Moreover, the perpetual nature of the Internet makes business occur 24 hours per day, seven days per week, 52 weeks per year.
- Translate the use of the Internet to marketing on a global level
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The Internet, Blogging, and Podcasting
- The growth of the Internet and its associated technologies has made a profound impact on contemporary political campaigns.
- The growth of the Internet and its associated technologies has had a profound impact on contemporary political campaigns.
- The internet is now a core element of modern political campaigns.
- President Obama's campaign, depicted here, relied heavily on the use of the internet.
- He used the internet to connect with his constituents and win votes.
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Avoiding Plagiarism When Using the Internet
- In the age of the Internet and social media, it can be both very easy and very tempting to plagiarize.
- "Who looks all the way at what's on search page 10?
- In the age of the Internet, as easy as it can be to just lift something from a relevant but obscure source via Google, it's equally as easy to get caught plagiarizing the words of others .
- When in doubt, avoid the temptation to plagiarize despite the seemingly endless availability of content online.
- As tempting as it might be to plagiarize with the vastness of available sources on the internet - don't do it.
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Finding Materials on the Internet
- With the advent of digital archiving, social media, and open-source education, it's easier than ever before to find information on the Internet .
- The Internet is pervasive, easily accessible, and continually updated.
- When getting started with most Internet research, the first thing you'll do is open up your Internet browser and open to a search engine.
- With such widespread accessibility, the Internet allows you to conduct research from just about anywhere on the planet.
- Identify ways to use search engines to find information on the Internet
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Evaluating Material from the Internet
- Given the widespread authorship of the Internet, carefully evaluate all Internet sources for credibility, reliability, bias and accuracy.
- The biggest advantage of using the Internet as a research tool is the ease with which you can find information.
- The burden of filtering truth from fiction in your Internet searches lies solely with you as the researcher.
- The first thing to understand about using the Internet as a source of information is that search engines are biased gateways to the information you seek.
- It is convenient, but by no means necessary, for the archived copy to be accessible via the Internet.
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Researching Using Digital Media
- Digital media technologies are enabling researchers to use increasingly sophisticated tools to collect data via the Internet.
- The field of Internet research is relatively new and evolving.
- Online research methods enable researchers to use increasingly sophisticated digital tools to collect data via the Internet.
- Thus, the practice is also referred to as Internet research, Internet science, or iScience.
- Many of these online research methods are related to existing research methodologies, but re-invent and re-think them within the scope of digital technologies, rules and media associated with the internet.
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Digital Marketing
- Digital marketing is the use of internet connected devices to engage a customer with online advertising to promote products and services.
- Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
- Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and wireless media.
- Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.
- In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies.
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Mass marketing, direct marketing, and Internet marketing
- Although (officially), Internet marketing is a type of direct marketing, it has evolved so quickly and demanded the attention of so many companies that a separate section here is warranted.
- Essentially, Internet technology (which changes by the moment) has created a new way of doing business.
- In the Internet age, the way consumers evaluate and follow through on their purchase decisions has changed significantly.
- Consumers have control over how, when, and where they shop on the Internet.
- The Internet has all but eliminated the urgency of satisfying the need when the opportunity is presented.
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Security risks and internet risks
- We discuss Internet risks in the next section.
- Over the past few decades, the Internet has become critical to businesses, both as a tool for communicating with other businesses and employees as well as a means for reaching customers.
- Each day of the week and every month, there are new Internet threats.
- These threats range from attacks on networks to the simple passing of offensive materials sent or received via the Internet.
- It is clear that no single risk management strategy can completely eliminate the risks associated with Internet use and access.