differentiation
(verb)
The act of distinguishing a product from the others in the market.
Examples of differentiation in the following topics:
-
Product Differentiation
- Oligopolies can form when product differentiation causes decreased competition within an industry.
- Product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.
- This involves differentiating it from competitors' products as well as a firm's own products.
- Differentiation is due to buyers perceiving a difference; hence, causes of differentiation may be functional aspects of the product or service, how it is distributed and marketed, or who buys it.
- The major sources of product differentiation are as follows:
-
Product Differentiation
- Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation.
- Simple: the products are differentiated based on a variety of characteristics;
- Differentiation occurs because buyers perceive a difference.
- The major sources of product differentiation are as follows:
- Differentiation affects performance primarily by reducing direct competition.
-
Compensation Differentials
- Some differences in wage rates across places, occupations, and demographic groups can be explained by compensation differentials.
- The compensation differential ensures that individuals are willing to invest in their own human capital.
- Not to be confused with a compensation differential, a compensating differential is a term used in labor economics to analyze the relation between the wage rate and the unpleasantness, risk, or other undesirable attributes of a particular job.
- One can also speak of the compensating differential for an especially desirable job, or one that provides special benefits, but in this case the differential would be negative: that is, a given worker would be willing to accept a lower wage for an especially desirable job, relative to other jobs. .
- Hazard pay is a type of compensating differential.
-
Introduction to Firms with "Market Power"
- If their product is (or can be differentiated), consumers may have a preference for one firm's output relative to others.
- In many cases some producers try to differentiate their products.
- If the firm has is no opportunity to differentiate their product they have no incentive to advertise and to try to influence the demand for their product.
- If a product can be differentiated by altering the characteristics of the good or simply by convincing the consumers that the product is different, the firm achieves market power.
- Advertising can be used to differentiate a product or increase the demand for a product.
-
Definition of Perfect Competition
- Market structure is determined by the number and size distribution of firms in a market, entry conditions, and the extent of product differentiation.
- Monopolistic competition: A market structure in which there is a large number of firms, each having a small portion of the market share and slightly differentiated products.
- Oligopoly: An industry structure in which there are a few firms producing products that range from slightly differentiated to highly differentiated.
-
Defining Monopolistic Competition
- Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another.
- Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another as goods but not perfect substitutes (such as from branding, quality, or location).
- have products that are highly differentiated, meaning that there is a perception that the goods are different for reasons other than price;
- The clothing industry is monopolistically competitive because firms have differentiated products and market power.
-
Advertising and Brand Management in Monopolistic Competition
- Advertising and branding help firms in monopolistic competitive markets differentiate their products from those of their competitors.
- One of the characteristics of a monopolistic competitive market is that each firm must differentiate its products.
- Reputation among consumers is important to a monopolistically competitive firm because it is arguably the best way to differentiate itself from its competitors.
-
Demand Curve
- The source of the market power is that there are comparatively fewer competitors than in a competitive market, so businesses focus on product differentiation, or differences unrelated to price.
- By differentiating its products, firms in a monopolistically competitive market ensure that its products are imperfect substitutes for each other.
-
Defining Monopoly
- However, there are noticeable differences between the two market structures including: marginal revenue and price, product differentiation, number of competitors, barriers to entry, elasticity of demand, excess profits, profit maximization, and the supply curve.
-
Imperfect Competition and Monopolistic Competition
- Relaxing the characteristic of outputs from homogeneous to "differentiated products" was the basic change from the purely competitive market model.
- The differentiation of output results in the demand faced by each seller being less than perfectly elastic.