Concept
Version 12
Created by Boundless
The Challenge of Globalization
Globalization Process
This chart illustrates the complementary localizing and internationalizing responsibilities of a globalizing organization. The organization must place an international focus on product design, development, and QA to ensure its broad relevance while also localizing marketing to tailor its appeal to individual markets.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources: