Bluetooth

(noun)

A proprietary open-wireless technology standard for exchanging data over short distances (using short-wavelength radio transmissions in the ISM band from 2400–2480 MHz) from fixed and mobile devices, creating personal area networks (PANs) with high levels of security.

Related Terms

Examples of Bluetooth in the following topics:

  • Mobile Marketing

    • In addition to QR codes, other tools used by mobile marketers to improve targeted messaging and reduce marketing costs include location-based services, Bluetooth technology, and proximity systems such as Short Message Service - Cell Broadcast (SMS-CB).