Combination

Examples of Combination in the following topics:

• Perceptual Mapping

  • These points reflect ideal combinations of the two product characteristics as seen by a consumer.
  • Each dot represents one respondent's ideal combination of the two dimensions.
  • Ideal points maps reflect ideal combinations of two product characteristics as seen by a consumer.
  • A combination map allows companies to find a space that has unmet consumer desires.

• Changes in Placement

  • Successfully positioning products on a global scale requires marketers to determine the target market's preferred combination of attributes.
  • Successfully positioning products on a global scale also requires marketers to determine each product's current location in the product space, as well as the target market's preferred combination of attributes.

• Organizational Requirements for Product Development and Management

  • Product development combined with product marketing make up the product management function within an organization.
  • Product development – the process of bringing new products to the marketplace – combined with product marketing, make up the product management function that oversees the launch of a company's new products.

• Decision Support Systems

  • Decision support systems can be either fully computerized, human, or a combination of both.
  • DSSs also include knowledge-based systems and an interactive software-based system intended to help decision makers compile useful information from a combination of raw data, documents, personal knowledge, or business models.

• Responding to the External Environment

  • They then combine their findings with data about consumer trends.

• Selling Orientation

  • Up to this point, a growing population and lack of significant competition combined to create an environment in which production and product orientations could lead to success.

• Characteristics of the Product

  • It is the combination of demand for a product and its price that help determine the marketing mix.

• Settling the List Price

  • Other factors that should be considered when setting a list price include fixed order amounts, quantity breaks, promotion or sales campaigns, non-price costs (travel time to the store, wait time in the store, disagreeable elements), specific vendor quotes, the price prevailing on entry, shipment or invoice dates and the combination of multiple orders or lines.
  • It is a type of market customization that deals with pricing of customer/product combinations at the store or individual level.

• Determining Segmentation Variable(s)

  • Markets can be segmented primarily according to geographic, demographic, usage, and psychological segments--or a combination of the above.

• Introduction to Integrated Marketing Communications

  • The American Association of Advertising Agencies defines IMC as "a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency and maximum communication impact. " The primary idea behind an IMC strategy is to create a seamless experience for consumers across different aspects of the marketing mix.
  • Marketers must also decide on the appropriate combination of traditional and digital communications for their target audience to build a strong brand-consumer relationship.