Examples of Consumer Behavior in the following topics:
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Consumer Behavior and Advertising
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Culture
- Culture can have a profound effect on consumer behavior and purchasing, and can affect how a product is marketed.
- Culture can have a profound effect on consumer behavior and impact how a product is marketed.
- Each of these subcultures will have specific influences on consumer behavior.
- Culture is considered an external factor in influencing consumer behavior.
- Discuss the three components of a culture and how they impact consumer behavior.
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Social Behavior of Consumers
- Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
- Digital and social media has spurred brands to develop research tactics that hone in on the social behavior of consumers online.
- Research has shown that consumer behavior is difficult to predict, even for experts in marketing communications.
- Brands commonly use behavioral targeting techniques to market to consumers based on their online behavior.
- Describe how social media aids the study and measurement of consumer behavior
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Family
- One way to understand the family's impact on consumer behavior is to identify the decision maker for a purchase.
- These family influences affect how consumers look at purchases more directly than most other social influences on consumer purchasing.
- Another aspect of understanding the impact of families on buying behavior is the family life cycle.
- Consumer behavior and purchasing is different in each of these stages.
- Families are a major influence on shopping patterns and consumer habits.
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Stimulating Demand
- Greater attention was given to the product or service, rather than understanding consumer behavior .
- It is possible and common to have latent needs that do not serve as the motive of behavior.
- For motivation to be useful in stimulating demand for products, brands must understand what motives and behaviors are influenced by the specific situation in which consumers engage in goal-directed, problem-solving behavior.
- Lifestyle is one of the newer and increasingly important sets of factors being used to understand consumer behavior behind demand.
- Such variables as interests in hunting, attitudes toward gender equality, and opinions on the importance of stylish clothing can be used to better understand consumer behavior.
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Types of Buying Decisions
- Buying decisions are based on buyer behavior.
- Consumer behavior and business behavior can differ because their buying processes are different.
- Consumers will often buy on emotion or impulse whereas businesses will buy based on need.
- Because consumers often buy on emotion, ads can affect the buying decision.
- For consumers, large ticket items, or such as an appliance, a car, or a home, aren't impulse items.
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Defining Consumers
- A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
- It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
- In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
- It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
- Marketers are paying close attention to consumer behavior or how potential buyers act when purchasing goods or services for personal consumption.
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Marketing Changes Due to Involvement
- Consumer involvement tends to vary dramatically depending on the type of product and its relationship to the consumer.
- Marketing strategy should take into account the level of involvement that a consumer has with a specific product, as this also dictates the type of information that the consumer needs to process in order to make a purchase decision.
- These are usually considered highly important to consumers and require extensive information processing.
- The four main types of buying behavior in consumer marketing depend on the level of consumer involvement:
- Examine the impact of customer involvement in consumer marketing and experience
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Consumer Misbehavior
- Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
- Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
- It is generally recognized that there are social behaviors that are acceptable in a given situation.
- Anything outside of those accepted behaviors is considered misbehavior.
- Combating consumer misbehavior is an expensive, time-consuming activity.
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Goals of Consumer Market Research
- If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.
- The ultimate goal of consumer research is to serve as the voice of the consumer.
- This type of research focuses on understanding the consumer as a person by focusing on exploring his or her attitudes, needs, motivations, and behavior as it relates to a product or service .
- Identify which consumer needs are important and whether the needs are being met by current products
- If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.