dead stock

Examples of dead stock in the following topics:

• Selling Orientation

  • Such a modern day orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes that would diminish demand.

• Buying Centers

  • The stock market is an example of a buying center.
  • A stock market is a public entity (a loose network of economic transactions, not a physical facility or discrete entity) for the trading of company stock (shares) and derivatives at an agreed price.
  • Stock markets allow businesses to be publicly traded, or raise additional financial capital for expansion by selling shares of ownership of the company in a public market.
  • Major purchases of stock typically require input from various parts of the organization, such as finance, accounting, and senior management.
  • The chairman of the Hong Kong Stock Exchange is an example of a member in an organization responsible for finalizing major purchase decisions.

• Push and Pull Strategies

  • Companies can encourage retailers to stock a product.
  • Sometimes a company has to negotiate with a retailer to stock a specific item because retailers have limited store space and need to stock items they know will sell.
  • With that demand, retailers will be encouraged to seek out the product and stock it on their shelves.

• Trade Allowances

  • Trade allowances are price reductions given to middlemen, such as retailers, to encourage them to stock an organization's products.
  • Trade discounts and allowances are price reductions given to middlemen (e.g. wholesalers, industrial distributors, retailers) to encourage them to stock and give preferential treatment to an organization's products.
  • Trade discounts are often combined to include a series of functions, for example 20/12/5 could indicate a 20% discount for warehousing the product, an additional 12% discount for shipping the product, and an additional 5% discount for keeping the shelves stocked with the product.

• Streamlining Distribution

  • These methods are usually used for decision-making on whether larger quantities of stocks will be kept at one place or whether the transport costs of more frequent deliveries will be increased.
  • Stock planning allows the optimal level and location of finished products that meet the demand and the level of service of the end users.
  • In principle, stock planning is used to calculate the optimal level of safety stocks at every location.

• Trade vs. Consumer Promotions

  • It is therefore sometimes necessary to encourage retailers to stock your item instead of your competitor's.
  • Trade allowances are incentives used to encourage a retailer to stock a product such as cash discounts or promotional incentives.
  • Push money is an extra commission paid to encourage the stocking and selling of a product.

• Brand Ownership

  • Steve Jobs was considered a leader in shaping the identity of Apple and a key attribute for the brand, which has helped fuel a very high stock price for the company.
  • Steve Jobs, for example, was considered a leader in shaping the identity of Apple, which has helped fuel a very high stock price for the company.

• Objectives of a Sales Promotion

  • Brands also use sales promotion techniques to encourage supermarkets and stores to stock and display their products.
  • Trade allowances - Short-term incentives offered to retailers to stock up on a product.

• Competitive Priorities in Marketing Channels

  • Intensive distribution - this channel allows the producer's products to be stocked in major, mainstream outlets.
  • Promotional tactics are often used by companies use to motivate channel intermediaries to stock their brand over other products.

• Future Changes in Retailing

  • Consumer information is key to retail's future as it grows and shapes the way retailers select, stock and sell their products.
  • The consumer has taken center stage in the future of retailing as new information about their expectations shape the way retailers select, stock and sell their products.