fragmentation

Examples of fragmentation in the following topics:

• Introduction to Integrated Marketing Communications

  • Companies can then view the performance of their communication tactics as a whole instead of as fragmented pieces.

• Setting Goals

  • The cost effectiveness of mass media due to fragmentation has forced integrated marketing communications to the forefront of modern marketing.

• Holistic Marketing

  • Integrated marketing is becoming more significant in marketing practice because of the reduced cost effectiveness of mass media and media fragmentation.

• Relationship Marketing and Management

  • This fragmented implementation can cause inherent challenges, as only certain parts are used and the system is not fully functional.

• CRM and Personal Selling

  • This fragmented implementation can cause inherent challenges, as only certain parts are used and the system is not fully functional.