lifecycle

(noun)

the stages through which a product or its category bypass, from its introduction to the marketing, growth, maturity to its decline or reduction in demand in the market.

Examples of lifecycle in the following topics:

  • Stages in the Product Life Cycle

    • After all research and development has be done it is time to launch the product and begin its lifecycle.

  • Organizational Requirements for Product Development and Management

    • Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle.

  • Roles

    • Influencers are sometimes ranked according to six criteria: market reach (how many people the influencer will connect with), independence (no vested interest in product), frequency of impact, expertise, persuasiveness, and thoroughness (the extent to which influence is exerted across the decision lifecycle).

  • Decline

  • The Product Life Cycle

  • Growth

  • Maturity

  • Adjustments to Products

    • Positioning can be applied to any type of product at any stage of the lifecycle.

  • Identifying Product Benefits

    • Reliability: Is it a consistent standard that can be applied across the customer lifecycle and multiple channels?