mail-in rebate

(noun)

A MIR entitles the buyer to mail in a coupon, a receipt and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often, place of purchase.

Examples of mail-in rebate in the following topics:

  • Rebates

    • In some cases, the rebate is available immediately, in which case it is referred to as an instant rebate.
    • Rebates are heavily used for advertised sales in retail stores in the United States.
    • In the UK, rebates are less common, with manufacturers and retailers preferring to give discounts at the point-of-sale rather than requiring mail-in or coupons.
    • Chances of rebate mailing being lost or failing some criteria may further reduce the expected return on this effort.
    • Unlike coupons, customers must mail the rebate to the manufacturer to get their money back.

  • Loyalty Marketing

    • As such, CLOs eliminate point-of-sale integration, mail-in rebates and paper coupons.
    • One prominent example is the US-based Punchd, which became part of Google in 2011.
    • Others, like MazeCard, have offered consolidated loyalty marketing schemes in other continents.
    • In addition, research from Chris X.
    • In his book, Loyalty Rules!

  • Sales Promotion

    • Contests, coupons, giveaways, loss leaders, point of purchase displays, premiums, prizes, product samples and rebates are sales promotion devices.
    • The purchase of a product can also enter a buyer in a contests, sweepstakes, or online games.
    • Even "cashback" or rebate offers can be redeemed on line instead of through the mail.
    • Point-of-sale displays are in-store sales promotion techniques.
    • Rebates -mail in or online redemption offers customers money back on products or services

  • Coupons

    • A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
    • A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
    • In 1887, the Coca-Cola Company was incorporated in Atlanta with Asa Candler as one of the partners.
    • Coupons were mailed to potential customers and placed in magazines.
    • Open your mailbox and you'll see direct mail containing coupons.

  • Trade vs. Consumer Promotions

    • Dealer loaders are incentives given to a dealer to display a product, such as in-store displays, premiums, or rebates.
    • Price deals are temporary reductions in price, such as 50% off an item.
    • With rebates, consumers are offered money back if the receipt and barcode are mailed to the producer.
    • Discounts are sometimes given to customers who buy in large quantities.

  • Measuring Impact with Metrics

    • When faced with the decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once.
    • Impressions equal the number of exposures of an ad or commercial to the people or households in your audience.
    • Reach and frequency of exposure are also two of the most important statistics used in advertising management.
    • Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional campaigns.
    • When faced with the decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once.

  • Direct Marketing

    • Direct marketing goes direct to customers via telephone, mail, fax, TV, radio, online, magazines, newspapers or face-to-face.
    • In 2010, direct marketing accounted for 8.3% of the total U.S. gross domestic product.
    • The industry employs approximately 1.4 million people directly and another 8.4 million in related jobs and businesses.
    • Reduced mail cost and the elimination of "brick and mortar" retail stores have helped to decrease the cost of direct marketing campaigns.
    • In addition, improvements in traditional delivery techniques and the introduction of new technologies have accelerated this growth.

  • Defining Promotion

    • Promotion is one of the primary elements used in the marketing mix.
    • Thus, promotional efforts should work in harmony with product marketing, pricing, and distribution actions that target prospects and customers.
    • As organizations implement their promotional plan, they also seek to educate consumers, increase consumer demand, and differentiate their products and services in the marketplace .
    • However, traditional promotional tools such as special events, celebrity endorsements, in-store coupons, and newspapers are also employed to entice customers to purchase goods.
    • For example, retailers often use promotional tactics including discounts, store rebates, free items, contests, and other special offers to drive new sales and repeat purchases.

  • Objectives of a Sales Promotion

    • Sales promotion is one of the many tools used in a retailer's promotional mix.
    • Sales promotional tactics include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates.
    • Training programs - Training instructing dealer employees in selling the brand's product.

  • Online Sales Promotion

    • Personal likes, personal experience, email addresses, payment information, and addresses are needed in order to deliver gifts, product samples, free information, or other "value added" items.