MMS

(noun)

Multimedia Messaging Service - standard way to send messages that include multimedia content to and from mobile phones.

Related Terms

Examples of MMS in the following topics:

  • Mobile Consumer Behavior

    • MMS mobile marketing can contain a timed slideshow of images, text, audio, and video.
    • Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS messages.
    • Brands are able to both send and receive rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers.
    • Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real time, as well as post their images online.

  • Marketing Innovation Trends

    • Mobile content can also be delivered via MMS (multimedia message service).
    • Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS messages.
    • MMS mobile marketing can contain a timed slideshow of images, text, audio, and video.

  • Mobile Marketing

    • Unlike SMS, Multimedia Message Service (MMS) mobile marketing combines the delivery of images, text, audio and video.
    • Nearly all new phones with a color screen are capable of sending and receiving standard MMS messages.
    • Brands are able to both send and receive rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers.

  • Push and Pull Strategies

    • For example, cell phone providers proactively send (i.e. push) advertisements via text or MMS messages to mobile customers regarding promotions and upgrades.

  • Direct Marketing

    • Mobile technology direct marketing includes SMS-short message service, MMS-multi-media message service, QR Codes, applications, push notifications sent directly to users, and location based messages.