Examples of opt-in in the following topics:
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- Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials.
- Some of the promotional tactics companies employ to encourage consumer participation in product trials include:
- Advertising in media that target consumers are most likely to read or listen to.
- Using an opt-in database to send mail-outs or email newsletters with information on how to take advantage of the product trial and related promotions.
- Companies offer free samples to encourage consumers to participate in product trials.
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- Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
- To supply targeted and relevant product offerings, the data is further segmented using in-house or third-party databases; personalization techniques; or opt-ins from consumers themselves.
- Brands also benefit from online communities by having them on-hand to respond to questions, test hypotheses and observe trials in real-time.
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- While this has been fruitful in developed regions such as North America and Western Europe, mobile SPAM messages remain an issue in many parts or the world.
- Most mobile operators in the U.S. demand a double opt-in from the consumer and the ability for the consumer to opt-out of the service at any time by sending the word STOP via SMS.
- Due to the high price of short codes - $500 to $1000 a month - many small businesses opt to share a short code in order to reduce monthly costs.
- Also with the increase in smart phone usage, QR - or quick response - codes have become much more prevalent in marketing pieces both on and offline.
- Branding and target marketing have also evolved in the online realm.
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- To receive and use CLOs, consumers must willingly opt in to a CLO program and provide their credit/debit card information.
- As such, CLOs eliminate point-of-sale integration, mail-in rebates and paper coupons.
- One prominent example is the US-based Punchd, which became part of Google in 2011.
- In addition, research from Chris X.
- In his book, Loyalty Rules!
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- Post-purchase behavior is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase.
- Some companies now opt to engage their consumers with post-purchase communications in an effort to influence their feelings about their purchase and future purchases.
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- Consumer privacy concerns date back to the first commercial couriers and bankers who were obligated to take strong measures to protect customer privacy to maintain competitiveness in the market.
- Modern consumer privacy law in its recognizable form originated in the regulation of telecommunication companies, since these businesses potentially had access to unlimited amounts of information regarding customers' communications habits .
- Many advertisers have an opt-out option to allow users to remove behavioral targeting advertising from their user experience.
- The United States Federal Trade Commission proposed a "Do Not Track" mechanism to allow Internet users to opt-out of behavioral targeting in 2011.
- With so many Internet users functioning as content creators and distributors, questions around privacy and anonymity have emerged in court cases throughout the United States.
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- Dietrich Mateschitz launched Red Bull in 1987.
- It has instead opted for a grass roots campaign, "In terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi," said Nancy F.
- The company also organized extreme sports events--for example, cliff diving in Hawaii or skateboarding in San Francisco, reinforcing the brand's extreme, on-the-edge image.
- The beverage industry giants were taking note – Coke ran a stealth marketing campaign, where Coke was packaged in a slim can, reminiscent of Red Bull's packaging, and offered to customers in hip, trendy bars and clubs in Manhattan and New York City.
- The company also organized extreme sports events--for example, cliff diving in Hawaii or skateboarding in San Francisco, reinforcing the brand's extreme, on-the-edge image.
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- Consultants are problem solvers who ask questions about their prospect's business in order to meet their needs and close a sale.
- In consultative selling, you must put yourself in the position of the business owner or executive and try to see yourself as being personally involved in achieving the financial results for which he or she is responsible.
- "How much do I get back in return for my investment?"
- The more vague you are in answering these questions, the harder it is for the customer to make a buying decision.
- Consultants often spend so much time at the customer site that they eventually opt to create their own desk.
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- In 2010, direct marketing accounted for 8.3% of the total U.S. gross domestic product.
- The industry employs approximately 1.4 million people directly and another 8.4 million in related jobs and businesses.
- In addition, improvements in traditional delivery techniques and the introduction of new technologies have accelerated this growth.
- Direct marketing places control in the hands of the consumer, making a poorly written message strategy or improperly compiled demographic database problematic.
- "Opt-out" lists, variable message printing and well defined demographics help to counteract these problems.
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- Unless you have water rights and can obtain additional water, opt for less reach and more frequency.
- Impressions equal the number of exposures of an ad or commercial to the people or households in your audience.
- Reach and frequency of exposure are also two of the most important statistics used in advertising management.
- Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional campaigns.
- Unless you have water rights and can obtain additional water, opt for less reach and more frequency.