Primary Research

Examples of Primary Research in the following topics:

• Primary and Secondary Research

• Competitive Intelligence

  • Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.
  • An example of competitive intelligence is when a food and beverage company conducts primary research to find out about the latest trends in the beverage industry of a foreign country.
  • Although the Internet is a first stop in information gathering, CI typically entails spending more time and effort gathering information by means of primary research, such as speaking with one's own employees, customers, suppliers, or outside industry experts.
  • Primary research – This process involves the use of a human network to access meaningful intelligence.
  • Secondary research – This process involves the use of secondary research sources, such as by gathering published information.

• Collecting Data

  • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.
  • Systematic planning is required at all stages of the marketing research process, especially in the data collection step.
  • Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses.
  • While research is always influenced by the researcher's philosophy, it should be free from the personal or political biases of the researcher or the management.
  • Construct the rationale of field work or data collection from a marketing research process perspective

• Understanding The Consumer + The Planning Process

  • Conduct research or engage outside vendors to produce research including: qualitative research, quantitative research, secondary research, and primary research
  • Primary and Secondary research.
  • Primary is another word for “first” (prime – Primus – Transformer fan?
  • Primary research is “first person” research.
  • Primary Research methods include: surveys, focus groups, interviews, observation, and personal diaries.

• Defining the Target Market

  • Now that you have fully identified your target market, do your research to verify that there will be enough business in this group to support your company in its growth.
  • Use both primary and secondary sources in your research.
  • You might consult business directories, obtain statistics regarding automobile owners and their car care practices, locate newspaper articles and magazine stories written on the subject, or conduct your own research using market research techniques such as surveys, focus groups, online searches, etc.
  • Lastly, do research to determine the market size and your potential market share.
  • In other words, use primary and secondary sources to find out how many potential customers there are in the geographic area you have defined, and how many businesses are directly or indirectly competing with you.

• The Purposes of Packaging

  • Considering the importance placed on the package, it is not surprising that a great deal of research is spent on motivational research, color testing, psychological manipulation, and so forth, in order to ascertain how the majority of consumers will react to a new package.
  • Based on the results of this research, past experience, and the current and anticipated decisions of competitors, the marketer will initially determine the primary role of the package relative to the product.
  • Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function.

• Plan the Research Design

  • The research design is a framework or blueprint for conducting the marketing research project.
  • Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are a part of the research design.
  • A research design is a framework or blueprint for conducting the marketing research project.
  • The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather data.
  • Describe the formulation of research design within the context of the marketing research process

• Market Share

  • This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market.
  • Selective demand refers to demand for a specific brand while primary demand refers to demand for a product category.
  • Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors.
  • Research has also shown that market share is a desired asset among competing firms.

• Shopping Products

  • Convenience goods are those that require little effort on the part of the buyer, while shopping goods require research and comparison.
  • Extensive distribution is the primary marketing strategy.
  • Many buyers conduct extensive research into buying a car.

• Identifying Potential Business Customers

  • This would occur during the periods of market analysis and customer research in the product development cycle .
  • The North American Industry Classification System (NAICS) is used by business and government to classify business establishments according to its primary type of economic activity (process of production) in Canada, Mexico, and the United States.
  • Failing to analyze a prospect is the main reason for a great deal of wasted prospecting time spent on a customer who should have been promptly discarded after due research.
  • In the product development cycle, the market analysis and consumer research phases are used to identify customers.