Examples of retailing in the following topics:
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- Retailing goods or services goes back to the beginning of recorded history.
- Retailing is essential to societal survival and the backbone of any economy.
- Retail comes from the Old French word tailer (compare modern French retailler), which means "to cut off, clip, pare, divide" in terms of tailoring (1365).
- Retailers are part of an integrated system called the supply chain.
- Auctions, estate sales, tag and garage sales are other forms of retailing that help to expose goods to potential buyers and even other retailers.
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- Retail marketing strategies are dynamic and interactive.
- Customer service has evolved into an important retail marketing strategy of its own.
- Retailers generally do not manufacture the products and goods that they sell.
- Successful retailers are constantly marketing.
- Discuss the marketing strategies and tactics used by different types of retailers
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- Joining Costco or a BJ Wholesalers outlet offers a unique perspective on retailing trends.
- They are capable of offering lower retail prices because of the combined warehouse/retail store model and by offering products in bulk to customers .
- Recent retailing trends have led to the development of warehouse-style retail stores.
- These high-ceiling buildings display retail goods on tall, heavy duty industrial racks rather than conventional retail shelving.
- Essentially, the same building serves as both warehouse and retail store.
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- The integration of marketing channels to varying degrees is known either as multi-channel or omni-channel retailing.
- The integration of marketing channels involves a process known as multi-channel retailing.
- Multi-channel retailing is the merging of retail operations in such a manner that enables the transacting of a customer via many connected channels.
- Systems and processes within retail simply facilitate the customer journey to transact and be served.
- Omni-channel retailing is very similar to, and an evolution of, multi-channel retailing.
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- An example of a large retailer would be Wal-Mart shown here
- Non-store Retailing - Non-store retailing describes sales made to ultimate consumers outside of a traditional retail store setting.
- Vending machines are another type of nonstore retailing.
- Wholesale volume is greater than that of retail because it includes sales to industrial users as well as merchandise sold to retailers for resale.
- Walmart is one of the largest and most successful retailers in history.
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- Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
- Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
- Trade promotions are marketing activities executed between manufacturers and retailers.
- Trade contests are used to encourage retailers to sell products, as the retailer who sells the most wins a prize.
- Training programs teach employees or retailers the benefits and uses of a product.
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- Consumer information is key to retail's future as it grows and shapes the way retailers select, stock and sell their products.
- The past pace at which retail has evolved will accelerate with the advent of new technologies.
- The consumer has taken center stage in the future of retailing as new information about their expectations shape the way retailers select, stock and sell their products.
- Customer service starts at how convenient retail shopping is for future customers.
- Branding will remain an integral part of retailer success.
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- There are four generally recognized broad groups of intermediaries: agents, wholesalers, distributors, and retailers.
- Retailers come in a variety of shapes and sizes: from the corner grocery store, to large chains like Wal-Mart and Target.
- Whatever their size, retailers purchase products from market intermediaries and sell them directly to the end user for a profit .
- A "level one" channel has a single intermediary, usually from the manufacturer to the retailer to the consumer.
- Retailers sell the products to the end user.
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- A second trend is the apparent strategy of both manufacturers and retailers to exert power through size.
- In a type of business cold war, manufacturers and retailers are constantly trying to match each other in this respect.
- The retailer?
- Wholesalers and retailers undertake size competition in order to gain channel control.
- Describe why manufacturers, wholesalers and retailers take the lead in channel partnerships
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- A list price must be close to the maximum price that customers are prepared to pay and yield the maximum profit for the retailer.
- The manufacturer's suggested retail price (MSRP), list price or recommended retail price (RRP) of a product is the price which the manufacturer recommends to the retailer.
- In certain supply chains, where a manufacturer sells to a wholesale distributor, and the distributor in turn sells to a retailer, the use of a suggested retail price is used to denote the price to use when selling to the consumer.
- In that case MSRP is used to convey manufacturer suggested retail price.
- Retailers must ask questions to set a list price.