sales promotion device

Examples of sales promotion device in the following topics:

• Sales Promotion

  • A consumer sales promotion targets the customer while a trade sales promotion focuses on organizational customers that can stimulate immediate sales.
  • Contests, coupons, giveaways, loss leaders, point of purchase displays, premiums, prizes, product samples and rebates are sales promotion devices.
  • Consumers attract the greatest number of sales promotion devices.
  • Point-of-sale displays are in-store sales promotion techniques.
  • Retailer sales promotion devices are regularly rolled out for new marketing initiatives.

• Mobile Consumer Behavior

  • Social media applications for mobile devices are an effective way to advertise to consumers because consumers spend so much time on their mobile devices.
  • Those who use the app receive discounts, coupons, and other promotional offers, and can find the closest Starbucks.
  • Social media applications used on mobile devices are called mobile social media.
  • Consumers can receive text messages about sales and promotions at their favorite stores, restaurants, night clubs, etc.
  • Users can download apps and receive notifications about promotional activities.

• Objectives of a Sales Promotion

  • Sales promotion is one of the many tools used in a retailer's promotional mix.
  • Sales promotion may be referred to as "below the line" or "point of sale. " For example, price reductions at the cash register or complimentary gifts with purchases all fall under sales promotional tactics.
  • Sales promotions can be directed to consumers, sales employees, or other retailers.
  • Sales and coupons are some of the most common sales promotion tactics to stimulate interest and encourage consumers to purchase products.
  • The distribution of coupons is a common sales promotion tactic to encourage customer sales.

• Online Sales Promotion

  • Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.
  • Online sales promotions are meant to turn site visitors into consumers.
  • Online sales promotions enable you to obtain measurable results.
  • Online sales promotions also enable you to see what the competition is doing.
  • Discuss on line sales promotion as a sales promotion method and relative to personal selling and sales promotion

• The Many Goals of Persuasion

  • Promotional tactics are frequently used by companies to persuade consumers to choose their products over competing brands.
  • Advertising, personal selling, sales promotion, and public relations activities are commonly used to persuade consumers to make a purchase.
  • As more consumers spend their time surfing the Internet on computers and mobile devices, similar strategies are used in online promotions such as banner ads and email communications.
  • Even after a purchase is made, companies devote sales and customer service teams to supporting customers with training and other educational programs.
  • Companies such as T-Mobile use special promotions to drive repeat business and brand loyalty.

• Introduction to Integrated Marketing Communications

  • Often, this "one size fits all" approach was costly and uninformative due to the lack of tools for measuring results in terms of sales.
  • Today, corporate marketing budgets are allocated toward trade promotions, consumer promotions, branding, public relations, and advertising.
  • performance-based compensation within organizations, which helps increase sales and benefits in companies
  • As consumers spend more time on computers and mobile devices, marketers seek to weave together multiple exposures to their brands using different touch points.
  • The other benefit of integrated marketing communications is that it creates a competitive advantage for companies looking to boost their sales and profits.

• Understanding Apps in a Marketing Context

  • A mobile application (or mobile app) is a software application designed to run smartphones, tablet computers, and other mobile devices.
  • Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone, or Windows Phone.
  • A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.
  • Viral marketing refers to a marketing technique that uses pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
  • Alternatively, a company can create its own app to promote their own marketing campaigns.

• Defining Promotion

  • When assembling a promotional plan, marketers typically employ one or more of the following five promotional subcategories: personal selling, advertising, sales promotion, direct marketing, and publicity (or public relations).
  • The promotional tools used to educate customers and generate sales vary depending on the organization's objective.
  • Print, television, radio, and online advertising can be used to promote all of these activities and drive sales for the organization.
  • Promotional tactics such as reward programs are used by companies to increase sales and customer acquisition.
  • Describe how promotional tools work together to educate consumers and generate sales

• Defining Personal Selling

  • Finally, the salesperson must remember to follow up after the sale is made.
  • The sales department would aim to improve the interaction between the customer and the sales facility or mechanism and or salesperson.
  • Marketing and sales differ greatly, but have the same goal.
  • Achieving this goal may involve the sales team using promotional techniques such as advertising, sales promotion, publicity, creating new sales channels, or creating new products.
  • The relatively new field of sales process engineering views "sales" as the output of a larger system, not just as the output of one department.

• Setting Goals

  • The ultimate goal is to make all aspects of marketing communication--advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media--work together as a unified force, rather than in isolation.
  • As consumers spend more time online and on mobile devices, the goal for marketing teams should be for all exposures of the brand to tie together so they are more likely to be remembered.
  • Only changes in the marketplace, new competitive forces, or new promotional opportunities should cause companies to alter strategies and reassess IMC goals.