secondary

(noun)

The secondary sector of the economy or industrial sector includes those economic sectors that create a finished, tangible product, such as production and construction.

Related Terms

Examples of secondary in the following topics:

  • Primary and Secondary Research

  • Plan the Research Design

    • This process is guided by discussions with management and industry experts , case studies and simulations, analysis of secondary data, qualitative research, and pragmatic considerations.
    • Secondary data analysis is one of the steps involved in formulating a Research Design

  • Competitive Intelligence

    • Secondary research – This process involves the use of secondary research sources, such as by gathering published information.

  • Defining Objectives and Formulating Problems

    • An example of problem definition is reviewing secondary data about a recently launched product and identifying that there seem to be more unmet needs that should be further explored to enhance advertising communication and better connect with the target consumer.
    • This stage involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups.

  • Cultural Values

    • Secondary values also exist in any culture.
    • Secondary values are less permanent values that can sometimes be influenced by marketing communications.
    • In addition, core values are held by virtually an entire culture, whereas secondary values are not.
    • A subculture is a group of people who share a set of secondary values, such as environmentalists.

  • Understanding The Consumer + The Planning Process

    • Conduct research or engage outside vendors to produce research, including qualitative research, quantitative research, secondary research, and primary research
    • Primary and Secondary research.
    • A good example of secondary research is the U.S.
    • Most secondary research information costs money.
    • There are number of LARGE (like super-big-multinational large) companies that produce secondary research.

  • Opinion Leaders

  • Defining the Target Market

    • Use both primary and secondary sources in your research.
    • In other words, use primary and secondary sources to find out how many potential customers there are in the geographic area you have defined, and how many businesses are directly or indirectly competing with you.

  • The Service Economy

    • This means that recent economic growth in Africa relied as much on services as on natural resources or textiles, despite many of those countries benefiting from trade preferences in primary and secondary goods.

  • Careers in Marketing

    • Educational and research institutions—independent think tanks, colleges, secondary schools, etc.