social system

(noun)

The interaction of at least two personal systems or two persons acting in their own roles.

Related Terms

Examples of social system in the following topics:

  • The Rate of Adoption

    • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
    • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
    • It is usually measured by the length of time required for a certain percentage of the members of a social system to adopt an innovation.
    • Have an innovation adopted by a highly respected individual within a social network, creating an instinctive desire for a specific innovation.

  • The Diffusion of Innovation

    • He said diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system.
    • The rate of adoption is the relative speed with which an innovation is adopted by members of a social system. "
    • Social system - According to Rogers, a social system is "a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. "

  • Applying the Diffusion of Innovation Theory

    • Optional innovation decision: This is made by an individual who is in some way distinguished from others in a social system.
    • Collective innovation decision: This is made collectively by all individuals of a social system.
    • Authority innovation decision: This is made for the entire social system by a few individuals in positions of influence or power.
    • There are categories of adopters that serve as a classification of individuals within a social system on the basis of innovativeness.
    • The early majority tends to be slower in the adoption process, has above average social status, has contact with early adopters, and seldom holds positions of opinion leadership in a system.

  • Cultural Values

    • A value system helps people choose between alternatives in everyday life.
    • Social institutions - Those who participate in a social institution may form a subculture.
    • Belief systems - People with shared beliefs may create a subculture, such as a religious group or political party.
    • The cultural environment consists of the influence of religious, familial, educational, and social systems in the marketing system.
    • A definition for social marketing is provided by Alan Andreasen: "Social marketing is the adaptation of commercial marketing technologies to programs designed to influence the voluntary behavior of target audiences to improve their personal welfare and that of the society of which they are a part

  • Use of New Technologies in Marketing and Research

    • New technologies in online marketing -- smart phones, CRM systems, and social media -- can aid marketers in reaching new and existing customers.
    • Two major tools being used today are customer relationship management systems (CRMs) and social media marketing.
    • Customer relationship management systems use technology to organize, synchronize, and automate business practices.
    • CRM systems for marketing help the enterprise identify and target potential clients and generate leads for the sales team.
    • Social media marketing refers to the process of gaining website traffic or attention through social media sites.

  • Impact of Technology on Marketing

    • Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing.
    • Technologies, such as the Internet, mobile phones, social media, and customer relationship management systems greatly affect the way companies communicate with prospective customers.
    • Work environments are also changing, with more people having virtual offices, texting on their cell phones, or communicating through social media sites such as Facebook, LinkedIn, Pinterest, and Twitter.
    • Likewise, advertisements on Facebook are popular as businesses continue to utilize more social media.
    • There are two possible camps in modern marketing: those who "get it" and have intricate systems in place to measure and act on the intelligence provided by multi-channel metrics, and those who view metrics as a check-box item on their list of requirements – something they know they need but don't know how to leverage effectively.

  • Social Behavior of Consumers

    • Digital and social media has spurred brands to develop research tactics that hone in on the social behavior of consumers online.
    • The advent of social networks and social media provides an easy way for people to connect on the web.
    • To monitor and measure behavior on social media sites, companies use analytical tools provided by the social media platform or external vendors.
    • Self-learning onsite behavioral targeting systems will monitor visitor response to site content and learn what is most likely to generate a desired conversion event (i.e. consumer purchase).
    • Describe how social media aids the study and measurement of consumer behavior

  • Scanning and Analysis

    • Issues are less deep-seated and can be "a temporary short-lived reaction to a social phenomenon. "
    • In a sense, such data collection scanning acts as an early warning system for the organization.
    • A formal but simple strategic information scanning system can enhance the effectiveness of the organization's environmental scanning efforts.
    • An information system (part of marketing research) organizes the scanning effort so that information related to specific situations can be more readily obtained and used.
    • PEST stands for political, economic, social and technological.

  • Mobile Consumer Behavior

    • Social media applications used on mobile devices are called mobile social media.
    • In comparison to traditional social media accessed on computers, mobile social media display a higher location- and time-sensitivity.
    • Since these social media applications can be used on mobile devices, they are a good target for social media marketing.
    • They were further popularized with the Android operating system, in which notifications are shown on the top of the screen.
    • Describe the four types of mobile social media applications and how they are used in social media marketing

  • Consumer Privacy Issues

    • Some websites use numerous advertisements like flashing banners to distract users or feature misleading images designed to look like error messages from a user's operating system rather than advertisements.
    • Malware is an external application that alters system settings (like a browser's home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.
    • Social media sites, particularly social networks, have been defined as the new public sphere where individuals freely discuss societal problems.
    • Thus, the mere existence of social media sites gives access to such discourse.
    • Despite consumer willingness to share and post brand-related content, companies that engage in social media advertising must be cognizant of their increased exposure to litigation on social media channels.