Examples of stimuli in the following topics:
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- Lifestyle is also referred to as a buyer characteristic in the Black Box Model, which shows the interaction of stimuli, consumer characteristics, decision process, and consumer responses.
- The Black Box Model is related to the Black Box Theory of Behaviorism, where the focus is set not on the processes inside a consumer, but the relation between the stimuli and the response of the consumer.
- In this theory, the marketing stimuli (product, price, place and promotion) are planned and processed by companies, whereas the environmental stimuli are based on the economical, political, and cultural circumstances of a society.
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- Our ability to receive, communicate, and process information from other communicators and outside stimuli enables us to perceive the advertising and promotional messages central to integrated marketing communications.
- These stimuli are evaluated and recognized using our ears, eyes, skin, nose, and taste buds.
- Companies must also consider other consumer stimuli such as past experiences, education, health, and genetics when developing communications for certain target markets.
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- A need can be triggered by internal or external stimuli.
- Internal stimuli refers to a personal perception experienced by the consumer, such as hunger, thirst, and so on.
- External stimuli include outside influences such as advertising or word-of-mouth.