trend

(noun)

An inclination in a particular direction.

Related Terms

Examples of trend in the following topics:

  • Trends

    • Marketers must be able to anticipate and adapt to future trends and technological advancements in order to stay ahead of the competition.
    • This is an example of a "trend" that marketers predicted to be more popular than they actually were once mass-produced.
    • Such advances require companies to compete effectively, stay abreast of the latest trends, and update their product technologies as they become outdated.
    • One that has an excellent track record is Roper Starch, a research firm that has been looking at trends for over 50 years.
    • Explain the different types of external factors or trends used in creating marketing strategies.

  • Marketing Innovation Trends

    • Innovation trends in marketing include mobile marketing, viral marketing, and more efficient usage of branding and targeting.
    • The newest trends in marketing are based on and around the use of new technologies.
    • With the ever increasing use of cell phones around the globe - especially smart phones - one of the more popular current trends is mobile marketing.
    • Besides mobile marketing, there are other trends in online marketing.
    • The trend may go so far as to let customers create marketing content, with agencies keeping oversight and steering from the sidelines.

  • Scanning and Analysis

    • A trend break could be a value shift in society, a technological innovation that might be permanent, or a paradigm change.
    • This term refers to activities directed toward obtaining information about events and trends that occur outside the organization and that can influence the organization's decision making.
    • It allows marketers to understand the current state of the environment, so that the organization can predict trends.
    • Issues are often forerunners of trend breaks.
    • A trend break could be a value shift in society, a technological innovation that might be permanent, or a paradigm change.

  • Trends in Retailing

    • Joining Costco or a BJ Wholesalers outlet offers a unique perspective on retailing trends.
    • Technology is impacting retail trends by enabling businesses to understand and relate to their consumers on a comprehensive and powerful level.
    • Recent retailing trends have led to the development of warehouse-style retail stores.
    • Another trend relates to Vendor Managed Inventory (VMI) giving the vendor the control to maintain the level of stock in the store.
    • Give examples of the current technological trends impacting the retailing environment

  • Trends in Social Media

    • Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase sales.
    • At the forefront of emerging trends in social networking sites is the concept of real-time web and location-based web.
    • Twitter set the trend for real-time services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit.
    • These social networking trends create fun ways for consumers and companies to interact with mutually beneficial outcomes.

  • Responding to the External Environment

    • They then combine their findings with data about consumer trends.
    • Based on the results of the feedback and trend analysis, the company may decide to make product improvements.

  • Market Share

    • It enables a company to judge not only total market growth or decline, but also trends in customers' selections among competitors.
    • Similarly, within a firm's product line, market share trends for individual products are considered early indicators of future opportunities or problems.

  • Channel Power, Control, and Leadership

    • " Two important trends are worth noting, since they influence the answer.
    • A second trend is the apparent strategy of both manufacturers and retailers to exert power through size.

  • Marketing Information Systems

    • A company can set up an MIS that helps track ongoing consumer buying trends and behaviors which can be predicted by the analysis of sales and revenue reports from each operating region of the company.
    • The consumer buying trends and behaviors can be predicted by the analysis of sales and revenue reports from each operating region of the company.

  • Selecting Marketing Channels

    • Company factors, environmental trends, reputation of the reseller, experience of reseller are few examples.
    • " Two important trends are worth noting, since they influence the answer.
    • A second trend is the apparent strategy of both manufacturers and retailers to exert power through size.