Examples of USP in the following topics:
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- The Unique Selling Point or Proposition (USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940s.
- The term USP has also been largely replaced by the concept known as a Positioning Statement.
- When preparing an advertisement, the product's USP must be defined.
- To find a USP, ask "How is this product different?
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- Companies that are able to tailor their products or services to a specific niche market can develop a unique selling proposition (USP) in that particular market segment.
- A brand's USP enables it to enter markets where there is less competition and greater potential to build brand equity and recognition.
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- How the product differs from its competition or its Unique Selling Position (USP) is also established.
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- The
promise is sometimes referred to as the benefit statement, Unique Selling
Proposition (USP), single minded proposition, single minded thought, single key message, one thing, or strategy.