Section 3
Industrial Classification
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/11351/square/roduct-innovation-approach.jpeg)
Identifying Potential Business Customers
Market segmentation involves identifying the particular groups of people / organizations that benefit from your product and then selling to them.
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Estimating the Addressable Market
Total addressable market (TAM) is a term that is typically used to reference the revenue opportunity available for a product or service.
Categories of Business Products
Business-to-business (B2B) transactions involve many classifications of business products.