Red Bull's targeted approach to Marketing
Red Bull used Collegiate Brand Managers to promote the drink via free samples handed out at student parties. The company also organized extreme sports events--for example, cliff diving in Hawaii or skateboarding in San Francisco, reinforcing the brand's extreme, on-the-edge image.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Red bull provisions."
http://commons.wikimedia.org/wiki/File:Red_bull_provisions.JPG
Wikimedia
CC BY-SA.
