Section 1
Introduction to Consumers
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
Defining Consumers
A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
Goals of Consumer Market Research
Consumer market research is the systematic collection of data regrading customers' preferences for actual and potential products / services.
Quantitative vs. Qualitative Research
Both quantitative and qualitative models seek to explain patterns in behavior, but the former is mathematical and the latter is more descriptive.