Boundless Marketing

Consumer Marketing

Social Influences on the Consumer Decision Process

Concept Version 7

Created by Boundless

Opinion Leaders

Dale Earnhardt, Jr.

Dale Earnhardt, Jr.

Celebrities are opinion leaders for the products or services they promote.

Source

Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

"US Navy 081007-N-8848T-889 Dale Earnhardt Jr. autographs a hat for Seaman Recruit Heather Martinez."

http://commons.wikimedia.org/wiki/File:US_Navy_081007-N-8848T-889_Dale_Earnhardt_Jr._autographs_a_hat_for_Seaman_Recruit_Heather_Martinez.jpg Wikimedia CC BY.