Marketing Textbooks Boundless Marketing Consumer Marketing Social Influences on the Consumer Decision Process
Marketing Textbooks Boundless Marketing Consumer Marketing
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing
Concept Version 5
Created by Boundless

Roles

J.J. Abrams, "Apple Fanatic"

J.J. Abrams, "Apple Fanatic"

Someone like TV series creator J.J. Abrams can influence other people to buy certain products by saying how much they like the product.

Source

Related Terms

  • persona
  • prosumer
  • influencer