Section 5
Integrated Marketing Communications
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
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Setting Goals
The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously.
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Determining a Budget
Marketing budgets aid in the planning of operations by forcing managers to prioritize activities and consider how conditions may change.
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Measuring Success
Continuous monitoring of performance against predetermined targets is essential in achieving effective & efficient integrated marketing communications.
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The Growing Importance of Word of Mouth
Because of the increased role of sharing - or online "word of mouth" - the way many products and services are marketed has changed.